透過您的圖書館登入
IP:44.210.99.209
  • Journals

行銷概念在圖書館及其資訊服務之應用:文獻分析

Marketing Library and Its Information Services: A Review of Literature

For better promotion, authorized us if you are the author.

Abstracts


本文以文獻分析的方法,研究三十年來行銷概念應用到圖書館及其資訊服務的情況,並將其分為萌芽時期、認知時期、接受時期及普遍時期四個階段。最後筆者提出圖書館行銷相關研究的問題,及其未來的研究發展趨勢做為本文的總結。

Keywords

圖書館 行銷 推廣 公共關係 文獻分析

Parallel abstracts


In this paper, the author tries to investigate the progress of applying marketing concepts to libraries in the past three decades. The author divides the progress into four periods, namely, period of emergence, awareness, acceptance, and pervasion. The final part of this paper is an analysis of the problems involved in this research.

Parallel keywords

Library Marketing Promotion Public relation Literature review

Cited by


郭美蘭(2002)。讀者對國立臺灣師範大學圖書館行銷滿意度之調查研究〔碩士論文,國立臺灣師範大學〕。華藝線上圖書館。https://www.airitilibrary.com/Article/Detail?DocID=U0021-2603200719131545
李素真(2005)。博物館出版品行銷策略之研究〔碩士論文,國立臺灣師範大學〕。華藝線上圖書館。https://www.airitilibrary.com/Article/Detail?DocID=U0021-2004200714581794
徐瓊進(2008)。南投縣信義鄉農會酒莊創意行銷之研究〔碩士論文,亞洲大學〕。華藝線上圖書館。https://www.airitilibrary.com/Article/Detail?DocID=U0118-0807200916281890

Read-around