健康休閒俱樂部風險管理之探討

A Study of Risk Management in Health and Recreation Clubs

張家銘(Chia-Ming Chang) ； 賴世國(Shih-Kuo Lai)

《臺灣體育運動管理學報》 5期 (2007/09) Pp. 1-24

https://doi.org/10.6547/tassm.2007.0001

摘要

本研究主要目的在探討國內健康休閒俱樂部在經營管理上可能面臨的風險種類、如何運用風險管理策略，以及風險管理策略運用時所遭遇之阻礙。研究方法採取文獻分析法與訪談法進行探討與分析，所得結果如下：
一、國內健康休閒俱樂部在經營上可能遭遇的經營風險問題有財產風險、責任風險、人力資產風險、財務風險、知識風險、營運決策風險、政策法律風險、產業環境風險、其他風險等9大類。
二、國內健康休閒俱樂部在面對經營風險問題所採取的風險管理策略，是採風險規避、風險預防、風險抑減、風險分散、風險自承和風險移轉等六類風險管理策略，並視風險性質而選擇不同的策略加以組合運用，以期達到風險管理之最佳效果。
三、國內健康休閒俱樂部風險管理策略運用時所遭遇之阻礙，主要來自於三方面：政府部門、公司本身內部及會員部份等三方面阻礙，詳細內容請看本文內容說明。

關鍵字

健康休閒俱樂部 ； 風險管理策略

並列摘要

The purpose of this study was to explore Taiwan’s health and recreation clubs possible operating risks as well as how to apply risk management strategy and operating obstacle. The methods of this research are mainly including ”analysis of literature review” and ”interview”. The results showed that as follows:
1. There are nine categories of possible operating and managing risk in Taiwan's health and recreation clubs that are property risk, responsibility risk, human resource risk, financial risk, knowledge risk, operating decision risk, policy-law risk, industry environment risk, and others.
2. Taiwan's health and recreation clubs adopt six risk management strategies to manage risks, including risk avoidance, risk prevention, risk reduction, risk allocation, risk retention, risk transfer. In order to optimize the risk management performance, Taiwan's health and recreation clubs will apply suitable strategy for different risk.
3. When Taiwan's health and recreation clubs execute risk management strategy, they could suffer three major obstacles came from government department, company itself and club members. Detail explanation is described in following contents.

並列關鍵字

health and recreation club ； risk management strategy

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