宜蘭國際童玩節經營管理之探討

The Management of the Ilan International Children's Folklore and Folkgame Festival

黃妙國(Miao-Kuo Huang) ； 鄧正忠(Jeng-Jong Teng)

《運動與遊憩研究》 2卷3期 (2008/03) Pp. 50-64

https://doi.org/10.29423/JSRR.200803_2(3).0004

摘要

以遊客爲目標市場之宜蘭國際童玩藝術節，在英、法等國已漸趨蓬勃，如英國愛丁堡藝術節及法國之亞維儂藝術節皆投入此一產業，臺灣亦由宜蘭縣政府首先導入市場，本研究即以宜蘭國際童玩藝術節爲例，探討遊客入園前之重視度與入園後實際體驗，並以重要度－表現分析(Importance-Performance Analysis, IPA)及其應用來探討其經營與管理，以期使有限之資源得以發揮最大之邊際效益。最後本研究利用IPA分析法及其應用所得結果對主辦單位及學術單位提供相同行政、實務及後續研究建議。

關鍵字

遊客 ； IPA分析法

並列摘要

The market for folk game festival for people keeps growing in England and France. For example, both the Edinburgh festivals in England and Avignon festival in France have invested in this business. In Taiwan Ilan county is the first investor onto this market. Though the development of Ilan international children's folklore & folk game festival in Taiwan is in its infancy, it is expected that demand will keep growing because of the increasing number of tourists who have the resources to afford high quality recreation of this type. This study of management for Ilan international children's folklore & folk game festival is a case study by using IPA (Importance-Performance Analysis) and its variations as typified by Ilan county. Recommendations are made to government, industry and academics for future policy, business development and research.

並列關鍵字

tourists ； IPA

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