並列摘要
This research mainly focused on 1. Strategic marketing management in hospitals. 2. Practice case of S hospital. 3. Giving suggestions for research results. The most important founding of this research is ”customers' responses.” It's the main index of other factors. The other four factors are medical technique, medical equipment, medical service, and medical environment. These four factors not only made S hospital got advantages in Nan-Tou County, but also in Chang-Hua County. It's the key for a successful hospital.
參考文獻
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延伸閱讀
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