中國發達城市老年生活長住型旅館入住之激勵因子

隨著中國城市人口結構的改變，老年生活長住型旅館在北京、上海等工商繁榮的城市中已逐漸興起，儘管人們受傳統禮教的影響，養兒防老本是中國優良的傳統孝道文化，但是近年來中國部份城市老年群體改變其傳統的居家養老的方式，選擇入住老年生活長住型旅館，爲其養老方式。本研究爲先期之探索性研究，由行銷學的角度，嘗試藉由中國發達城市老年生活長住型旅館入住之激勵因子之探究，探究中國城市老年群體入住老年生活長住型旅館之動機、需求；以完善中國城市老年的養老體系，創造新的就業市場。中國發達城市老年生活長住型旅館需求的研究方法，包括，對老年生活長住型旅館及老年消費者行爲模式等文獻回顧，並走訪北京太陽城、北京銀齡、上海親和源及臺灣地區的淡水潤福生活新象、內湖康寧生活、長庚養生文化村、臺南悠然山莊等國內外安養機構業者，透過實地觀摩、專家及業者訪談、住戶問卷調查，將所得的數據結果由SPSS統計分析軟件對所收集的數據進行敍述統計、獨立樣本t檢定、單因子變異數分析，以檢驗研究假設，逐步建立適當入住之激勵模式。

關鍵字

老年；人口老齡化；老年公寓；老年生活服務；老年生活長住型旅館；中國發達城市

並列摘要

With the change of structure in population in Chinese advanced cities, the market for residential hotels available for elders' life in some cities having enjoyed the booming business and industry development including Beijing and Shanghai have kept growing. The aged group's selection to live in residential hotels in the future will be one diversified choice for elderly care. Notwithstanding, the binding traditional Chinese etiquette and culture coupled with the traditional Chinese filial piety culture to bring up children for the purpose of being looked after in old age, what factors influence these aged groups in advanced cities to change their traditional concept of elderly care in their residences? What factors turn living in residential hotels for the aged becoming one of the selections for their elderly care? This is an exploring study via the view of the Marketing. Through the aged consumers' demands model on their life in residential hotels in Chinese advanced cities, this research aims to probe into the profound insight of this issue to gain an in-depth understanding of these aged groups' motive, needs and demands to opt to live in residential hotels. This research also builds the aged consumers' demand model living in the senior living residential hotels conforming to local elderly-care pattern, creating new job market with complete elderly care systems in Chinese advanced cities. With regard to the study of the aged consumers' demand model to live in the senior living residential hotels in Chinese advanced cities, researchers conducted on-site inspection and investigation by paying visits to Beijing Sun City International Aged Apartment, Beijing Yinling International Hotel, Shanghai Qingheyuan Aged Apartment, Ruen Fu Newlife in Tamsui of Taiwan, Kang Ning Apartment Complex in Neihu of Taipei City, Chang Gung Health and Culture Village and Yu Zen Retirement Center in Tainan, more than conducting the retrospection works of literatures on the aged to live in the senior living residential hotels and the aged consumers' behavior model. Interviews were also given to experts and proprietors and questionnaire surveys were conducted on households. Data collected from these acts was further conducted the descriptive statistics analysis, Independent-Sample T Test, one-way ANOVA, related analyses, and the measurement by means of SPSS to exam the research hypothesis to verify the adequacy of encouraging model.