職棒對戰組合之研究～以職棒興農牛隊為例

A Study of Paired Competition on Sinon Bull Professional Baseball Team

王忠茂(Chung-Mao Wang)

《國立體育學院論叢》 16卷2期 (2005/09) Pp. 99-110

https://doi.org/10.6591/JPES.2005.09.09

摘要

本研究旨在探討興農牛職業棒球隊之對戰組合、球迷觀賞動機、以及對戰組合對球迷觀賞動機之差異比較。研究對象以850位赴台中棒球場現場觀賞職棒興農牛隊比賽，並喜愛興農牛隊之球迷。以「職棒興農牛隊球迷觀賞動機量表」為工具，進行現場問卷調查，經統計分析後結果發現：一、對戰組合方面：以牛為主之5組對戰組合，在台中球場平均每場觀眾進場人數，由多至少排列，依序為：牛－象、牛－蛇、牛－獅、牛－熊、牛－鯨；平均單場人數百分比由多至少排列，依序為41.24%、23.71%、14.48%、11.18%、9.38%。二、觀賞動機方面：牛迷的觀賞動機可分為四個因素，依序為「我隊因素」、「他隊因素」、「形象特色因素」、「人和地利因素」。三、5組對戰組合對觀賞動機之比較，對因素一「我隊因素」之差異比較：牛－象、牛－鯨、牛－熊之組合，顯著高於牛－獅。對因素二「他隊因素」之差異比較：牛－象、牛－鯨、牛－蛇之組合，顯著高於牛－熊；且牛－象、牛－鯨之組合，亦顯著高於牛－獅。對因素三「形象特色因素」之差異比較：牛－鯨之組合顯著高於牛－熊以及牛－獅之組合。對因素四「人和地利因素」之差異比較：其牛－蛇之組合顯著高於牛－獅之組合。

關鍵字

對戰組合 ； 觀賞動機

並列摘要

The purpose of this study was to explore the paired competition and the comparisons of difference upon paired competitions and spectator motivation. The subjects of this study were 850 Sinon Bull's fans attending to games taking place in Taichung. The survey was conducted on-site via the use of questionnaire entitled Fan Motivation Scale of Sinon Bulls Professional Baseball Team. After the statistical analysis, This study obtained the following findings. In paired competition perspective, the rankings of average attendance to five Sinon Bull paired games were: Bull vs Elephant; Bull vs Snake; Bull vs Lion; Bull vs Bear; Bull vs Whale, respectively. The ranking of percentage of average attendance in every single game for the five paired games were: 41.24%、23.71%、14.48%、11.18%、9.38%, respectively. In spectator motivation perspective, four factors including home team factor, visitor team factor, image and characteristics factor, fan and environment factor were derived. In the perspective of difference comparison between paired competition and spectator satisfaction, the paired games Bull vs Elephant, Bull vs Whale and Bull vs Bear had higher score on home team factor than paired competition Bull vs Lion. Paired competitions Bull vs Elephant, Bull vs Whale and Bull vs Snake had a higher score on visitor team factor than paired competition Bull vs Bear. Moreover, paired competitions Bull vs Elephant and Bull vs Whale were higher than paired competition Bull vs Lion. Paired competition Bull vs Whale had higher score on image and characteristics factor than paired competition Bull vs Bear and paired competition Bull vs Lion while paired competition Bull vs Snake had a higher score on fan and environment factor than did the Bull vs Lion.

並列關鍵字

paired competition ； spectator motivation

參考文獻

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