職棒票房的分析研究

The Study of the Box office of Professional Baseball Team

徐振之(Chen-Chih Hsu) ； 林義欽(Yi-Chin Lin)

《華人經濟研究》 14卷1期 (2016/03) Pp. 121-137

摘要

本研究探討球團的運作如何影響票房，分析出職棒環境的高低潮。為何觀眾人數會下滑？究竟是明星球員前後相繼被挖角至國外，後生之輩無法竄起？球賽強度與精采度缺乏品質？還是各球團無法締造更多的話題性，來吸引球迷進場看球？各球團為了即戰力，無論是培養新秀，還是大手筆的簽下旅外歸國的球員，全都是希望提升球隊戰績，締造更多的話題性。但最根本的禍源，或許源自於簽賭案的陰影，讓球迷不再亯任球員。多次的簽賭疑雲中，個隊許多明星球員都牽涉之中，往往對球隊戰力造成損失，也對讓聯盟造成極大的打擊。

關鍵字

職棒 ； 球團行銷 ； 票房 ； 明星球員

並列摘要

This study will investigate how the professional baseball teams affect the box office of audience, to analyze the high and low tide professional baseball environment. Why the number of audience will decline? Whether the star players were switched around to foreign countries, it cannot be released epigenetic generation? Or intensity and brilliant game will decline the quality of professional baseball game? Or each team cannot create more of a topic of conversation, to attract fans approach watching? To each team fighting force, either train rookie, signed or travel outside of the generous returning players all want to improve the team record, create more of a topic of conversation. But the most fundamental source of evil, perhaps the original text as for betting shadow, so the fans do not trust players. Many times betting suspicions, the teams among many star players are involved, often resulting in loss of combat power on the team, but also cause great blow to the coalition.

並列關鍵字

Professional Baseball ； Baseball Team Marketing ； Box office ； Star Players