在台灣有越來越多人投入直銷市場,因此如何有效管理此龐大的人力資源,是直銷公司在與其他同業競爭的關鍵成功因素。獎酬制度為直銷業很重要的激勵制度,又因不同的人格對事物會有不同的喜好,因此直銷公司勢必要在有限的資源下,設定一套良好且符合人性的獎酬制度,以達到激勵直銷商的目的,進而提高直銷商的工作滿足,使公司經營成果有高度成長。故本研究從工作滿足的角度探討獎酬制度與人格特質間配適之關聯性。 本研究之研究對象為3家多層次直銷公司之活動型直銷商,利用層級迴歸分析進行假說檢定,研究結果發現 1.人格特質越傾向配合性的直銷商,其工作滿足越高。 2.人格特質越傾向神經質的直銷商,其工作滿足越低。 3.社會型報酬對人格特質傾向配合性的直銷商最具吸引力。 4.物質型報酬及社會型報酬對人格特質傾向神經質的直銷商皆不具有吸引力。
More and more people put into direct selling industry in Taiwan, so how to manage effectively these huge human resources is the successful factor for direct selling company. Reward system is a very important incentive mechanism in direct selling industry. Different personality traits will have different tastes. In order to achieve the goal of encouraging the direct sellers and improving job satisfaction, direct selling company should set up a reward system to fit direct seller’s personality traits under limited resources. Then, company's performance will grow up highly. Therefore, this study focus on the fit relationship of direct selling company reward system and direct seller’s personality traits on the job satisfaction. The study objects are mobile direct sellers of the three multi-level direct selling company, and utilize the hierarchical regression analysis to examine the hypothesis, the study results in the following findings: 1.Tend to agreeableness, direct sellers job satisfaction is higher. 2.Tend to neuroticism, direct sellers job satisfaction is lower. 3.Tend to agreeableness, direct sellers prefer the social form reward system. 4.Tend to neuroticism, direct sellers neither prefer the material form reward system nor social form reward system.