以創新擴散觀點，探討雲端服務導入企業接受度之研究

The Research of the Cloud Service Adopted by the Corporations – A Perspective of Innovation Diffusion Theory

黃韋智(Wei-Chih Huang)

指導教授 ： 陳銘崑

國立臺北科技大學/管理學院/商業自動化與管理研究所/碩士(2011年)

摘要

有別於以往空間、成本以及時間上的限制，現行的雲端服務提供者紛紛致力於建立規模化、有系統的雲端服務系統提供。然而企業對於雲端服務的接受度卻受到相關的因素而遲遲無法有系統且規模化的運作，對於雲端服務的接受度有仍然是未知數。過去科技接受模型與創新擴散理論之相關文獻多著重於新科技及新技術的探討，因此本研究結合科技接受模型與創新擴散理論來探討雲端運算服務導入企業之接受度研究，並透過國內外文獻以及專家訪談建立問卷量表，以問卷的方式鎖定資訊科技產業進行研究。
研究結果顯示，在決策前階段，「成本」、「安全性」、「服務的延續/完整性」、「知覺有用性」、「知覺易用性」，以及「相容性」對於「態度」均有顯著的正面影響，「知覺易用性」對於「知覺有用性」也有顯著的影響；在決策中階段，「安全性」、「服務的延續/完整性」、「知覺有用性」，以及「相容性」對於「採行決策」具有顯著的影響，企業的「態度」對於企業決定採用雲端服務的「採行決策」也是有顯著影響；在決策後階段，「成本」、「安全性」、「服務的延續/完整性」對於「持續決策」具有顯著的影響；而企業的「態度」對於企業決定採用雲端服務的「持續決策」也是有顯著影響。希望透過本研究結果，可提供業界在導入雲端服務做為參考。

關鍵字

雲端服務 ； 科技接受模型 ； 創新擴散理論

並列摘要

Different from the space, cost and time limited in the past, the cloud computing service providers now all dedicated themselves in building larger-scale and systemic cloud services, however, the enterprise’s attitude toward cloud computing service still facing some related issues that can’t run properly and smoothly cause the acceptance of the cloud computing service still unknown. Since extant studies attempting to find influences on the adoption of new information technology and new information system (IT/IS) are dominated by technology acceptance model (TAM) and innovation diffusion theory (IDT). By integrating domestic and international related researches and interviews with experts, this study attempts to extend perspective to examine cloud computing service to high-end technology industry’s adoption by using the questionnaire as the analysis method.
Through this study, empirical results indicate that at the pre-decision stage, cost, safety, service continuity, and compatibility are very important factors influencing attitudes of business, and perceived easy-of-use is positively associated with perceived usefulness. At the in-decision stage, safety, service continuity, perceived usefulness and compatibility are very important factors influencing business’s adoption decision, and attitude is positively associated with adoption decision, while only cost safety and service continuity significantly affect business’s decision continuity at the post-decision stage, and attitude is also positively associated with decision continuity. Hoping the result of this research be a references for the enterprise to implement clouding computing services.

並列關鍵字

Cloud Service ； Technology Acceptance Model (TAM) ； Innovation Diffusion Theory

參考文獻

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