Abstract The main purpose of the study is to investigate the relations between the quality of service of the village chief’s office and the satisfaction of residents, and to further explore the factors that might influence the perceptions of satisfaction to the service quality of the village chief’s office. Research results indicate residents’ perceptions of satisfaction to the service quality of village chief’s office will be firstly influenced by the the notch value dimension of perceived quality during the service, following by the notch value dimension of perceived quality after the service and the age of residents. The study therefore establishes a model to evaluate residents’ overall satisfaction to the service quality of the village chief’s office, and contributes to the future enhancement and improvement of the service quality of the village chief’s office. Suggestions and implications have been discussed to benefit the management and strategic planning of the village chief’s office.