商業模式的構面要素分類與內涵眾說紛紜,本研究嘗試整合出一套系統性的國內外生技製藥及西藥業「創新商業模式」架構。本研究首先廣泛地分析關鍵成功因素與商業模式的架構,從不同觀點重組新的要素;其次經由層級分析及個案深度訪談所得的紮根資料,經歸納與演繹步驟,提出「創新商業模式」的架構。此架構區分為五大主要構面,「策略選擇」、「價值網路」、「價值創造」、「價值掌握」與「環境因素」等,以及10個次要構面因素,命題兩者之間恆常的動態變化與互動,是持續性創新的來源;後者包括核心資源與價值主張、顧客關係、差異化、資訊導向、服務導向、社會文化、技術因素、成本支出、獲利盈收等次要構面因素,是核心構面要素體現於外的行動與結果,此兩者結合之後才是具有系統性「創新商業模式」的具體內涵。
There were many categorizing methods and content of dimensional factors of business model, thus this research makes attempts to integrate a systematic “innovation business model” for biotechnology and pharmaceutical industries from home and abroad. First, this research made broad analysis on critical successful factor and structure of business model, to rebuild new factors from distinct viewpoints, and then proposed a structure of “innovation business model” through grounded data of hierarchy analysis and in-depth interview. The structure could be categorized into five main dimensions: “strategy selection”, “value chain”, “value creation”, “value grasping” and “environmental factors”, in addition to 10 minor dimensional factors. The permanent dynamic changes and interaction was the source of continuous innovation, in which the 10 minor dimensional factors were core resources, value statement and customer relationship, differentiation, information orientation, service orientation, social culture, technical factor, cost and profit. These minor factors were action and results in practice, combination of these minor factors with core main dimensions would be the concrete content of systematic “innovative business model.”