皮質沙發構成與選購策略分析

摘　要以非專業人士的角度而言，大部分民眾在家具的選購知識上有所不足，常因為需要購買才有所認識，以至於購得之商品並不能獲得與價值相當的品質。所以，根據調查，大部分民眾在家居生活中幾乎有7成的時間會待在客廳，而沙發是客廳起居空間中最重要的主角之一，一套好的沙發能提升我們居家生活的品質與格調。對室內設計與家居生活而言，沙發會是一個而足以影響設計成敗以及生活品質的重要議題。沙發的選擇不能單純憑外表及感覺，這些是視覺上的簡易印象，很容易被誤導。沙發的種類相當的多樣性，布料、皮料、金屬、藤等等，內部構成與材料則大同小異，所以必須確實了解構造跟材料，才能選擇適合於空間與使用者的沙發。本研究將以皮質沙發作為本研究的主要探討主題，進行有關皮沙發的構成與材料與選購策略得深入探討，包括結構框架、坐墊的泡棉組織到外表的皮料。本研究將以田野調查法深入各沙發工廠就組成材料及生產流程進行現場調查，再與市場上的銷售現況進行比較分析。除此之外，本研究也對使用者選購上常見的問題與銷售人員在行銷上的一些手法與技巧進行分析，希望從分析與了解優質皮質沙發之真正內涵與價值之所在，進而可以提供皮質沙發相關比較與品質查核之要點清單，希望對相關業界包括家具、室內設計等從業人員以及一般消費者選購皮質沙發時有所助益。

關鍵字

沙發；皮質沙發選購要領；皮質沙發構成元素

並列摘要

Abstract From an unprofessional point of view, most people lack furniture purchasing knowledge, and become familiar with furniture only when needed. Therefore, purchased goods fail to meet the standards of quality equivalent to its value. According to investigation, the majority of people spend 70% of their time in living rooms when they stay at home, so sofas play one of the most important roles in our daily lives. A good sofa set has the ability to effectively enhance our lifestyles and quality of living. For interior designs and home lifestyles, a sofa is an important issue in affecting the success or failure of the design and quality of life. The selection of sofas should not simply be based on the appearance and own perception; these are just simple visual impressions which can be easily misguided. There are a wide variety of sofa types such as fabrics, leather, metal, and rattan etc. However, the interior structure, composition and materials are similar with only minor differences. Hence, it is important to truly understand the structure and material of sofas so as to choose the right sofa suitable for the owner and the space where it will be placed. The theme adopted in this study and discussion is leather sofas. In this study, the composition, material, and purchasing strategy of leather sofas will be discuss deeply, including frame structure, foam in upholstery (seat cushion) and the exterior leather material. Field study is employed in this manuscript through on-site investigation on the composition and production process in sofa factories. Then, the current condition of sales in the market is compared and analyzed. Furthermore, the common problems about purchasing sofas and a lot of marketing techniques of sales are also studied and interpreted. By analyzing and understanding the quality and value of premium leather sofas, a detailed leather sofa comparisons and quality inspection check list can be provided within this study. The conclusion of this research can benefits the people in related industries (including furniture and interior design) and consumers when purchasing sofas will be the aim of the study.

並列關鍵字

main points in the purchase of leather sofas ； sofa ； leather sofa compositions

參考文獻

3.消費者行為理論模式之應用--以宜蘭地區家具消費者購買行為為例=An Application on the Model of the Theory of Consumer's Behavior--Example for the Buyer's Behavior Towards Furniture in I-Lan 張錫鈞宜蘭技術學報 5 民89.12 頁45-67

1.再生家具市場消費者行為之研究=Study on Consumer Behaviors of Rebuilt Furniture Market張錫鈞 ; 莊琇雯 ; 王秀菁 ; 劉懿萱 ; 鄭宜忻，林產工業24:1 民94.03 頁23-33

1 舒富樂沙發網，http://www.soflexsofa.com.tw