臺灣在政府觀光政策推動的結果下,觀光餐旅休閒學門蓬勃發展,帶動了學術領域的興盛。本研究為了解此領域的研究方向與演變趨勢,針對觀光休閒學報收錄文章之研究主題及各文章間之相關聯性,藉由分析其中的引用關係來探討觀光餐旅休閒領域之學術研究的核心主題,亦討論此學科次領域的改變並辨別出新興的研究主題。研究透過實證分析來研究觀光休閒學報於1995─2008年間,發表203篇文章中的5,542項引用中的引用與共引用關係,以社會網絡分析與因素分析來進行資料分析。研究結果描繪出當代觀光餐旅與休閒遊憩研究領域之知識結構,發現核心概念集中在服務品質與行銷議題,亦顯示出某些主題較為缺乏討論。
Promoting the tourism policy by Taiwan government brings about the prosperity of the tourism, hospitality, and leasure subjects, which also sparks off the flourish of academic genre. The main purpose of this study is to investigate the core themes of tourism, hospitality and leisure academic research by analysis citations in the Journal of Tourism and Leisure Studies. This paper is an empirical analysis of citations and co-citations from the 5,542 citations in the 203 articles published in Journal of Tourism and Leisure Studies between 1995─2008. In this article, network analysis and factor analysis techniques are used to analysis and group the data. The results of the mapping can help identify the research direction of tourism, hospitality and leisure research. The study identified that the core ideas of tourism, hospitality and leisure research centred on service quality and marketing. Also identified are some periphery areas which had little attention. The results of this study will provide relevant information for the researches as well as subsequent studies.