會議展覽產業(MICE)已成為全球新興產業中,最受重視及看好的產業,不僅能獲得外匯的收入,也可以增加國家知名度。而政府在此潮流下,也將會議展覽產業(MICE),列為「觀光客倍增計畫」及「挑戰2008國家發展重點計畫」的重點計畫。此外,鑒於國內全國性社團,至2008年有8,872個,讓社團管理成為一個重要的議題,如何提高組織成員參與社團公共事務(參與例會)的意願,是社團管理的首要工作。本研究以台北市北區扶輪社為例,欲探討組織成員參與會議之行為,利用Ajzan提出之計畫行為理論(Theory of Planned Behavior,TPB)為理論基礎,及參考Lee & Back提出之會議參與模式(Meeting Participation Model,MPM),再考量組織凝聚力之影響,發展問卷及問項。本研究回收有效問卷227份,採立意抽樣方式,問卷受訪者為台北市北區扶輪社社員,並應用典型相關分析及多元迴歸分析。其研究結果發現,會議參與態度、主觀規範及知覺行為控制互為影響關係;會議參與態度、主觀規範及知覺行為控制與參與意圖有顯著影響關係;而會議參與之團體凝聚力對參與意圖亦有部分顯著影響。根據研究分析結果得知,找出組織成員參與會議意圖的影響因素,有助於提供組織內部或社團管理者,提高組織會員參與會議之意願。
The MICE industry has been the respected estate in modern industry. It is not only making foreign exchange income more, but also increasing popularity of nation. Our government also takes this trade, make MICE industry into the emphasis of “Visit Taiwan Campaign” and “Challenge 2008 – National Development Plan”. In the other hands, the country-wide party in Taiwan has the numbers of 8,872 until 2008, so it is an important topic for discussion of party management. And how to enhance the member’s participation intention in the party affair is the primary and important issue. This thesis adopted the case of rotary club of northern Taipei city, discussion for the behavior of joining meeting of members. The research methods adopted the Theory of Planned Behavior (TPB) as the basis of the exploratory framework, and also, reference materials of the Meeting Participation Model (MPM) to develop the questionnaire. This thesis selected the members of rotary club of northern Taipei City to be the research population, and 227 sample size was obtained. By using the Canonical Correlation Analysis and Multiple Regression Analysis, this research found that the “behavior of meeting participation”, ”subjective norm ”and ”perceived behavioral control” are correlated each other. And the group cohesion of meeting participation is fractionally and significantly influent to participation intention. According to the research result, the factors that influence to participation intention of member will improve the willing of meeting of members.