日月潭碼頭遊艇公司導入智慧卡可行性評估

本研究有鑑於遊艇相關產業及活動持續地蓬勃發展，以及因應新型消費交易模式，將針日月潭遊艇業為對象進行初步研究，嘗試運用智慧卡之優點應用於遊艇業之可行性做評估，故其研究方法乃採個案研究方式，以日月潭當地碼頭遊艇公司為個案探討，希望期能藉由國內外相關文獻探討與評估，將以所得結果相互驗證、檢測。其研究結果發現，無論於技術面、供給面、需求面各面向分析得知，日月潭地區遊艇業若能導入智慧卡使用，就可增加乘客「消費」的方便性與「服務」便利性，並提高顧客滿意度以及優勢感。然在對當地業者而言，運用智慧卡除提高營運效率外，也可擅用自動化計票，減少處理現金、查核票款等營運成本，以有助業者經營管理之改善。而對政府管理者之效益而言，推廣智慧卡使用不僅可提高大眾運輸服務品質，減少私人運輸工具使用，也可藉由票證整合，有助於推動各項促進大眾運輸發展措施。因此，基於上述運用智慧卡的多項優點，未來運用智慧卡於日月潭遊艇業為可行的，除可以提高人民的生活品質，尚可整合多項交通運輸工具的交易行為，更是實現『一卡在手，行遍天下。』遠大目標的核心要素。

關鍵字

智慧卡；日月潭遊艇業

並列摘要

With the continuous development of yacht related industries and activities and in order to respond to new consumption and transaction, this research conducts a primary study by treating yacht industry of Sun Moon Lake as the subject, and attempts to assess the feasibility of advantages of smart card to yacht industry. Thus, the research method is based on case study and yacht companies at wharfs of Sun Moon Lake are the cases. This research intends to compare domestic and foreign literature review and assessment with the research findings. The results suggest that, according to analysis on technique, supply and demand, smart card introduction by yacht industry in Sun Moon Lake will increase the convenience of “consumption” and “service” for visitors, and enhance customer satisfaction and advantages. For local companies, smart card can increase operational efficiency, and allow them to improve operational management by automatic ticket counting which reduces the operational costs when dealing with cash and checking the ticket prices. For governmental managers, the promotion of smart card can enhance the service quality of mass transportation, reduce the use of private transportation, and enhance the measures to implement mass transportation development by the combination of tickets and cards. Based on the advantages of smart card above, it is feasible to apply smart card to yacht industry of Sun Moon Lake. It will increase people’s quality of life and integrate the transaction of different kinds of transportation. It is also the key to accomplish “traveling around the world with one card”.