世界博覽會及會場後續利用評估之探討

A feasibility study of evaluation on holding a World Expo and the subsequent utilization of the Expo site

胡雪芳(Hsueh-fang Hu)

指導教授 ： 林靜 ； 林勇

國立臺灣師範大學/科技學院/工業教育學系/碩士(2006年)

摘要

本研究旨在探討台灣舉辦世界博覽會及以國際性會展空間為會場後續利用可行性之評估。為達研究目的，本研究採用文獻分析、個案研究等研究方法，並輔以訪談專業人士之觀點與建議，以求研究之完善。
自1851年首屆世界博覽會舉辦至今，其目的已不單僅是國力之宣揚，更具有喚起全球人類對生存環境重視之責任。為避免世博會結束後土地利用之閒置與浪費，會場後續利用之重要性亦逐漸受重視。以會展空間為世博會會場後續利用型態已多次為許多舉辦國家所採用，2000年德國漢諾威世博會更是最佳代表範例。
據本研究各項評估分析結果，會場轉用為會展空間具有高經濟價值，更可節省許多建設成本。且目前政府大力推展國際觀光、積極推動會展產業發展，加上服務產業發達、經濟進步，且位居重要貿易交通樞紐，實具相當之條件。但受限於我國缺乏舉辦世博會經驗，國家公共建設、國際化程度及專業人才較缺乏之情況下，尚需等待更適切之舉辦機緣。
整體歸納分析，在策略規劃層面上，世博會會場轉用為國際性會展空間頗具可行性；但於實際執行層面上，則需有更審慎之評估與準備。而根據研究結論與分析，本研究提出幾項建議:
一、欲成功推動舉辦台灣世博會，首應延攬世博會專業人才、激起國
民對世博會之熱忱，以作更周詳之準備。
二、規劃台灣世博會會場後續利用，首應評估世博會會場開發條件、
加強民眾與企業之參與，並可配合發展台灣特有之地方特色。
三、若以國際性會展空間為台灣世博會會場後續利用，應加強全國基礎建設、推動周邊產業成長，並可朝複合式之經營型態發展。
本研究因資料蒐集不易且缺乏實例探討，更受限於研究者才識學淺，致使本研究未臻周延；但仍期望所提出之結論與建議能供有關決策單位參考。

關鍵字

世界博覽會 ； 國際性會展空間 ； 世博會會場 ； 後續利用

並列摘要

The objective of the present work is to study the feasibility of subsequent utilization of the Taiwan Exposition site for international convention and exhibition. To this end, data collection and analyses, and case studies, together with expert interview, are employed as the main research strategy.
Ever since the first World Expo’ held in 1851, the idea of holding a World Expo’ has been evolving from advocating national power to drawing people’s attention to our living environment. To prevent from poor land use and waste of natural resources, the importance of subsequent utilization of the World Expo’ site has attracted extensive attention in recent years. Quite a few countries have attempted in transforming the site and space of the World Expo’ into those of international convention and exhibition. One of the most successful examples is the 2000 Hanover Expo’.
According to our study, subsequent use of the World Expo’ site for international convention and exhibition not only has high economic worth but also is cost effective. In view of the fact that inbound tourism and convention and exhibition industry are promoted by the government, and the economics, in particular, the service industry, is well developed, Taiwan, located as a transportation and trade hub, does have the suitable conditions for this subsequent utilization scheme. On the other hand, the lack of infrastructure, qualified professionals in specific fields, and the experience in holding a World Expo, and internationalization insufficiency make the job of holding a World Expo in Taiwan a challenge.
From the viewpoint of strategic planning, it is feasible to transforming a World Expo site into that for an international convention and exhibition. Practically, such a scheme requires careful assessment and preparation, some of which, as a result of the present work, are summarized as follows:
(1) To successfully hold a World Expo in Taiwan, the first in the priority list is to recruit professionals and to stimulate public enthusiasm for holding a World Expo so that proper planning and preparation for holding a World Expo becomes possible.
(2) To evaluate the subsequent utilization of the World Expo site, one needs to estimate the cost for exposition site development, to promote the involvement of public and enterprise, and the incorporation of domestic features into the main theme of the World Expo.
(3) For the sake of successfully transforming the World Expo site into that for international convention and exhibition, the associated infrastructure must be well developed and the peripheral industry grows stably whereas the operation can be directed toward compounding operation.
Due to the difficulty in data collection and lack of examples to be analyzed, the present work may not be complete. However, the results obtained and the conclusions drawn can provide guidelines for those who are interested in organizing large-scale expositions.

並列關鍵字

World Exposition ； international convention & exhibition ； world exposition site ； subsequent utilization