2010年上海世界博覽會之展示主題與詮釋

Exhibition Theme and Interpretation in 2010 Shanghai Exposition

謝長志(Chang-Chie Hsieh)

指導教授 ： 倪晶瑋

中原大學/設計學院/室內設計研究所/碩士(2012年)

https://doi.org/10.6840/cycu201200138

摘要

本研究以2010年上海世界博覽會 (以下簡稱上海世博會) 為研究核心，觀察分析各展館之展示主題與詮釋。研究過程主要以「參與觀察法」對上海世博會進行「田野調查」，並以研究者為「觀察者」之角度，從「展示內容與媒材」、「展示空間與動線」，及「特殊展示創意」等3個面向，深入探討各展館之「主題設定」與「展示詮釋」。因世博會之展館繁多，故本研究以5個「主題館」以及15個「國家館」作為主要研究範圍。主要研究結論為：
1.能具體執行之展示創意才能提升展示詮釋之效果，規劃者應考量展示之現實面。
2.以展示主題為核心，「非視覺」之感官體驗亦能有效進行展示詮釋。
3.「主題館」之展示詮釋注重參觀者對主題的理解；「國家館」之展示詮釋則傾向規
劃娛樂性之展示內容。
4.多媒體科技成為各展館規劃展示內容之重要媒材，但不應過份依賴。
5.以「戲劇性詮釋」規劃展示內容，應平衡趣味與切題，是先感性後理性的過程。
6.展示動線類型各有優劣，規劃者應選擇能輔助主題詮釋者，並加入創意，提高移
動效率與娛樂性。
7.世博會思考人類住居問題，是持續性與全面性的關注。
本研究由空間設計之專業背景出發，結合博物館學界對展示詮釋之觀點，對上海世博會兩大類展館展示主題與詮釋進行分析。主要貢獻在於融匯兩種不同專業，使傳統空間設計領域對展示之分析與理解更加多元化，並消弭期間之壁壘與鴻溝。

關鍵字

展示主題 ； 上海世博會 ； 展示詮釋 ； 展示科技

並列摘要

This study takes the 2010 Shanghai Exposition (hereafter refers to as Shanghai Expo) as the research nucleus, observing and analyzing the exhibition themes and interpretations of each pavilion.
The research process primarily uses participant observations to perform a field study on the Shanghai Expo. The researchers, from the perspective of the observer, deeply investigated the theme setting and exhibition interpretation of each pavilion from the three dimensions of “exhibition content and media”, “exhibition space and route”, and “special exhibition creativity”.
Because of the large number of expo pavilions, five Theme Pavilions and fifteen National Pavilions were selected to serve as the primary research scope of this study. The primary conclusions of this study are:

1. The effect of the exhibition interpretation can be improved only by concretely executing exhibition creativity. Planners should consider the practical dimensions of the exhibitions.

2. Taking the exhibition themes as the core, non-visual experiences can also effectively implement the interpretation of the exhibitions.

3. The exhibition interpretations of the Theme Pavilions place emphasis on visitor comprehension of the theme. The exhibition interpretations of the National Pavilions are inclined toward the planning of entertaining exhibition content.

4. Multimedia technologies have become important media for the exhibition content planning of each pavilion, but they should not be overly relied upon.

5. Planning exhibition content with “dramatic interpretations” should balance fun with pertinence. It is a process where sensibility is first and sense is second.

6. Exhibition route types all have pros and cons. Planners should choose a type that can assist theme interpreters and add creativity, to improve mobility and entertainment.

7. The Expo reflects on the housing problems of the human race; these themes are followed closely with persistence and comprehensiveness.

This research sets out from the professional background of space design, combined with Museology viewpoints on exhibition interpretation, to analyze the exhibition themes and interpretations of two categories of pavilions at the Shanghai Expo. Its primary contribution lies in fusing two different specialties, diversifying the traditional field of space design in the analysis, and understanding the exhibitions and eliminating the gaps and barriers between the two.

並列關鍵字

Exhibition themes ； Shanghai Expo ； Exhibition technology ； Exhibition interpretation

參考文獻

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