跨國研究潛在消費者對智能住宅產品的期望品質屬性

Cross National Study for Potential Consumers’ Expected Quality Attributes of Smart Home Products

佳德判(Jettaphan Chuntree)

指導教授 ： 徐怡

國立虎尾科技大學/管理學院/企業管理系經營管理碩士班/碩士(2017年)

摘要

預測潛在消費者期望品質屬性有助於企業了解消費者期望並針對消費者需求制定及改善產品及服務品質。品研究目的在探討影響潛在消費者對智慧住宅產品的期望品質屬性，經由台灣及泰國跨國抽樣450位潛在消費者以單因子變異數分析及多元迴歸分析進行資料分析。研究結果顯示消費者屬性中以國籍和年齡對智慧住宅期望品質有顯著差異，其他屬性差異並不顯著，研究結果對於有助於智慧住宅廠商未來擬定策略及改善產品及服務品質以符合消費者需求。

關鍵字

智慧住宅 ； 服務品質 ； 潛在消費者

並列摘要

Predicting potential consumers’ expected quality attributes is essential for any business to know the level of their customer expectations in order to set and improve the products and service based on customer need. The purpose of this study is to research on the factors that affect the expectation of customers for quality from a smart-home products. The data had been collected from 450 people of the students in Taiwan and Thailand and analyzed by 1-way ANOVA and Multiple linear regression in Statistica 10. The results indicate that the differences of nationality and age lead to the different results of customer expectation in quality of smart home products. This results will provide useful guidelines for planning and setting future strategies for improving business plans of Smart home products to fit customers’ demands.

並列關鍵字

Smart Home ； Service Quality ； Customer Behavior

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