個人環境行為經濟與非經濟因素之分析

蔣亞庭(Ya-Ting Chiang)

指導教授 ： 劉錦龍

國立中央大學/管理學院/產業經濟研究所/碩士(2014年)

摘要

中文摘要
論文名稱：個人經濟行為經濟與非經濟因素之分析
校所組別：國立中央大學 產業經濟所 經濟組
研究生：蔣亞庭 指導教授：劉錦龍 博士
論文摘要：
近年來，全球氣候急速變遷，全球暖化嚴重地改變生態環境，天然災害傷害
人類的事件層出不窮，人們環保意識及行為已備受重視。而環境問題日益嚴重
下，不論是全球暖化、溫室效應，抑或是區域性的環境汙染，皆是個人環境行
為與大自然環境的交互作用影響下的產物。人類對於自然環境的認知是主動觀
察改進，抑或害怕責罰以及輿論壓力進而展現友善環境行為，值得我們進一步
探討。
本文利用中央研究院社會學研究所在2010 年所做的台灣社會變遷基本調查
計畫(第六期第一次)以及美國的社會概況調查(General Social Survey,GSS)資料，
採用順序機率模型(Ordered Probit Model)來研究個人的社會經濟地位、所受到的
社會規範、與自身所處社群關係的滿意度、以及個人過去的環保態度對於個人
環境行為的影響。
實證研究結果顯示，個人社會經濟地位會顯著影響個人環境行為，像是在兩
套資料中都證實女性比男性更顯著地有親環境行為，年齡以及教育水準越高的
受訪者也會傾向表現出環保行為；另外個人所受到的非強制性的社會規範的確
對於親環境行為有顯著正向的效果，例如信仰佛教的受訪者會高出約7.3%的機
率更常有的回收行為。而個人社會經濟地位以及個人過去環保態度會比起社會
規範以及社群關係更加顯著地影響個人的親環境行為，這與Viscusi et al. (2011)
所得出的結論一致。
關鍵詞：個人環境行為、社會規範、順序機率模型

關鍵字

個人環境行為 ； 社會規範 ； 順序機率模型

並列摘要

Abstract
In recent years, global climate have changed rapidly. Global warming seriously
alter the ecological environment, and natural disasters damage human beings, people's
environmental awareness and behavior has been rising. Under increasingly serious
environmental problems, whether it is global warming, the greenhouse effect, or a
regional environmental pollution, are all a product of the interaction of the individual's
behavior and the natural environment. It is worth for further discussion that the
Human’s cognition of environment is to protect environment actively, or is to show
pro-environmental behavior under the stress of public opinion or the fear of
punishment.
This paper use the data of Taiwan Social Change Survey Project made by Institute
of Sociology, Academia Sinica in 2010 and the U.S. General Social Survey and use
Ordered Probit Model to study the influence of individual socio-economic status,
social norms, the community satisfaction, and the past environmental attitudes on
personal environmental behaviors.
The empirical results show that individual socio-economic status significantly
affect personal environmental behavior. For example, in the two sets of data, it all
significantly prove that women have more pro-environmental behavior than men.
Besides, the higher the level of education and age of the respondents also tend to
behave the pro-environmental behavior. The empirical results also prove that the nonmandatory
social norms indeed have significant positive effects on pro-environmental
behavior. For example, Buddhist respondents show approximately 7.3% higher chance
than the respondents believe in other religion on recycling. Moreover, The individual
socio-economic status and personal environmental attitude will influence
environmental behavior more than the social norms and the community satisfaction.
The conclusion is consistent with that in Viscusi et al. (2011).
Key word：Environmental Behavior、Social norm、Ordered Probit Model

並列關鍵字

Environmental Behavior ； Social norm ； Ordered Probit Model

參考文獻

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