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  • 學位論文

The relationship between service quality and customer satisfaction with Electrical Power Company in Vi Xuyen Province

The relationship between service quality and customer satisfaction with Electrical Power Company in Vi Xuyen Province

指導教授 : 蘇錦俊
共同指導教授 : Ngo Phuc Hanh 馬宗洸(Tsung-Kuang E.Ma)

摘要


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關鍵字

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並列摘要


The Electrical Power company in Vi Xuyen Province is now coping with the rising demand from the customers and being challenged to develop due to the advancement of technology. The economic development plan of the authorities in Vi Xuyen province also pose a requirement of electric capacity to be expanded to facilitate the operation of the business as well as the citizen of the province. The company has invested a great deal of resource and finance in the point to produce the services of the best quality to its customers and at the same time optimizes the financial profits from these activities. In recent times, the managers of Electrical Power company in Vi Xuyen Province sometimes receives the complaints, un-pleasant feed-back from customer on the quality of the service such as: the electric source is not stable, the electric capacity is poor, the electric channel of wires is broken, etc... ;which is the first symptoms that the customers lack satisfaction with the service quality of the company. However, up to now there’s no research on the effect of the company service on the customer satisfaction.

參考文獻


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3. Anderson, Claes Fornell and Donal R. Ledmann (1994), “Customer satisfaction, Market Share, and Profitability”, Journal of Marketing, 56, July, 53 – 66

被引用紀錄


高越娥(2005)。後冷戰時期越中政治外交關係(1991一2004年)〔碩士論文,淡江大學〕。華藝線上圖書館。https://doi.org/10.6846/TKU.2005.00425