影響民眾接受使用政府推行電子化服務之關鍵因素研究

A Study of the Key Factors that Influence the Public to Accept E-Government Services

蕭健文(Jian-Wen Hsiao)

指導教授 ： 王永心

大同大學/經營設計學院/資訊經營學系所/碩士(2006年)

摘要

本研究主要在探討影響民眾使用政府電子化服務之關鍵因素，這些影響因素對於政府在推行電子化上的決策極具關鍵性的意義。本研究以計劃行為理論為基礎來建構民眾接受政府電子化服務的假設模型並以解構計劃行為理論與結構方程模式檢驗之。我們以到政府機關洽公的民眾為對象進行研究，利用問卷方式來收集資料，共收集296個有效樣本，由研究結果得知態度及知覺行為控制為民眾接受政府電子化服務的重要影響因素，主觀規範對於民眾接受政府電子化服務的行為意圖則較小影響。其次，研究模式所建立的十個假說中，只有「相容性」對「態度」間的關係（H6）未獲得證實支持，其餘的九個假說皆達到顯著水準獲得證實的支持。分別是態度（H1）、主觀規範（H2）、知覺行為控制（H3）對行為意圖呈現正向顯著關係；知覺有用性（H4）、知覺易用性（H5）對行為態度呈現正向顯著關係；人際影響（H7）、外部影響（H8）對主觀規範呈現正向顯著關係；自我效能（H9）、助益條件（H10）對知覺行為控制呈現正向顯著關係。本研究結果對於電子化政府的研究以及政府機關在電子化服務推動實務上的討論均具啟發性的意義。

關鍵字

結構方程模式 ； 電子化政府 ； 計劃行為理論 ； 行為意圖

並列摘要

This thesis aims to investigate the crucial factors that influence the public to use E-Government services. These factors showed crucial significances in E- Government promotion. This study is based on “Theory of planned behavior” in constructing public accepted hypothetical model of E-Government Services tested through “Decomposed Theory of Planned Behavior” and “Structural Equation Model”. Study subjects include all citizens filing applications at governmental agencies. This study has collected data through questionnaire distribution and that 296 valid samples have been returned. Study results show that “Attitude Toward Behavior” and “Perceived Behavioral Control” are important factors contributing to public acceptance of E-Government Services. “Subjective Norm” has rather limited influence the Behavior Intention of on public acceptance of E-Government Services. Among the 10 hypotheses established in our research, only H6 had not gained certified support regarding the relationship between “Compatibility” and “Attitude Toward Behavior.” The rest of the 9 hypotheses had reached significant level and were duly supported and certified, Attitude Toward Behavior (H1), Subjective Norm (H2), and Perceived Behavioral Control (H3) are positively significant in relation to Behavior Intention; Perceived Usefulness (H4) and Perceived Ease of Use (H5) are positively significant in relation to Attitude Toward Behavior; Peer Influence (H7) and External Influence (H8) are positively significant in relation to Subjective Norm; Self-efficacy (H9) and Facilitating Conditions (H10) are positively significant in relation to perceived behavioral control. The results have inspirational significances in discussions on Electronic service promotion.

並列關鍵字

Behavior Intention ； E-Government ； Structural Equation Model ； Theory of Planned Behavior

參考文獻

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