樂活概念應用於生活用品創意設計之研究

A Study of LOHAS concept in daily used products designing

梁世儁(Shih-Chun Liang)

指導教授 ： 林季雄

大同大學/設計學院/工業設計學系所/碩士(2008年)

摘要

近年來隨著全球永續環保、地球暖化等議題的發燒，以及國人重視健康養生觀念之普及，一種新的生活型態正發展出來，即近日引起風潮的LOHAS(樂活)生活型態，樂活生活型態族群重視生活健康、永續環保、以及個人精神的安定滿足，據統計在歐美約有30%的人實踐樂活精神的生活(Paul Ray，1998)，樂活風潮近年來也吹進了亞洲各國，在世界各地創造出新的生活態度，並且也在消費市場中創造了很可觀的經濟產值。

　　本研究初期透過文獻探討及樂活認知問卷調查，歸納出樂活的主要核心概念，並調查消費者對於樂活產品的認知需求，之後透過創意生活用品之設計發展與驗證，探討樂活概念應用於生活用品創意設計之發展性。經由文獻探討及消費者樂活認知問卷之調查，結果顯示健康生活、永續環保、身心愉悅三項為樂活生活型態主要之核心概念，而樂活概念生活用品之外觀應屬於簡單大方、色彩明亮、材質環保，使用功能上須達到永續環保、促進健康、身心愉悅等功能目標，且整體傳達出自然、健康、節能、愉悅…等感受。

　　而在樂活概念生活用品創意設計發展之中，本研究將三種核心概念綜合應用於產品創意設計之中，發展出BLOSSOM蔬果盤、ICECUBE集線器、FLORA傘架花器、O3太陽能除臭蛋，共四種樂活概念生活用品設計案例，之後以各案例對受測者進行三大類別：整體外觀造型、使用功能、整體感受之滿意度評估，並對測試受測者進行樂活程度之測試，實驗結果顯示受測族群中女性族群以及樂活程度高之族群都較滿意於樂活概念之設計案例，而受測者都對於各樂活設計案例都給予較正面的評價，受測者偏好將自然互動之元素融入樂活概念設計之中的產品，此外色彩活潑、造型趣味也有助於滿足樂活概念身心愉悅的需求。

關鍵字

產品設計 ； 樂活LOHAS ； 樂活族群

並列摘要

During the past several years, the issues of global warming and environmental protection and sustainability have been widely discussed all over the world. People in Taiwan likewise the people of the world, is developing a new life style, it is called the LOHAS. The lahasians pursuit healthy and sustainable and mentally happy life. Base on statistic data, there are about 30% Europeans and Americans living in a way of LOHAS (Paul.Ray, 1998). So as the Asian people became more and more close to life style of LOHAS, the global LOHAS fever has likely been affecting the consumer market and achieved tremendous economy revenue.

In the beginning , the research focus on literature review and “LOHAS cognition survey ”,has inducted the core concept of LOHAS ,and investigate consumer’s needs due to LOHAS products, further more, to proceed the creative designing, and verify the design cases, finally, to explore the feasibility of LOHAS concept product development.
Through literature review and “LOHAS cognition survey ” we have conclude “Healthy life ”,”Sustainability ”,”Mental happiness”, are the major core concept of LOHAS. The external appearances of LOHAS product are supposed to be simple, bright color, EP-material, and attribute healthy, sustainable and metal happiness life.

In LOHAS product developing phase, we have synthetically used above mentioned three core concepts, and developed “BLOSSOM”, ”ICECUBE”, ”FLORA”, and ”O3” totally 4 products. In questionnaire phase, we evaluate the subject’s satisfaction toward the 4 products in way of external appearance “function” and” Feeling”, and categorize their LOHAS level. The result indicated female and high- LOHAS group are more satisfy with the design cases, mostly subjects prefer cases with natural elements. Also bright color, cute appearance, is positively meeting the requirement of LOHAS concept “mental happiness”.

並列關鍵字

lohasian ； product design. ； LOHAS

參考文獻

Paul Ray & Sherry Anderson. (1998).The Cultural Creatives: How 50 Million People are Changing the World. New York: Three Rivers Press.

李昭儀(2006)，自然意象轉化於綠色產品設計之研究-以辦公資訊產品為例，國立成功大學工業設計學系碩士論文。

中文部份：

木村麻紀(2007)，全球樂活潮(李毓昭譯)，台中市：晨星。

王文華(2007)，Life2.0我的樂活人生，臺北市：時報出版。