漢字運用於文創商品之創作研究-以台南孔廟為例

文字是文化的載具，也是民族重要的視覺傳達符號，漢字為世界三分之一的人類所使用，是華人特有的文字符號；倘若能將漢字符號融入設計之中，將更能提昇漢字的價值。當全球興起一片「文化創意產業」風潮，文化創意成了一門新興的設計行業，如果能將中國傳統的漢字字形與台南在地文化結合，設計具有文化特質的文創商品，將能在這股設計風潮裡，走出獨特的文化性與漢字設計的可行性。本研究創作透過文獻與專家訪談了解台南擁有深厚豐富的歷史文化、也是最早建立的首都，更是最早漢化的地區與中國文化有深厚的淵源，且台南孔廟是台灣第一座建立的祭祀孔子廟宇，為全台首學，不僅歷史悠久，更具有在地文化性。藉由台南孔廟為研究平台，本研究創作設計一系列文創商品，並運用了漢字的偏旁、借用筆畫的技法，設計出與台南孔廟相關的文具類商品，使商品具有地域的獨特性。

關鍵字

漢字、文化創意產業、設計、文創商品

並列摘要

Words are the carrier of culture, and, as an important symbol of visual communication for nations. Chinese characters are used by one-third of the world's population, and being regarded as the particular character symbols for Chinese people. If Chinese characters can be incorporated into product design, the value of which will be highly. In the trend of advocating cultural and creative industry, culture-based creativity has become a new-type industry that all nations worldwide pay attention to in recent years. Under the trend, we can create the distinctive characteristics of culture and make the design of Chinese characters feasible by integrating the traditional Chinese characters with Tainan's local culture and designing cultural and creative products featuring the characteristics of culture. By referring to the references and interviewing with the experts, the study presents that Tainan has the abundant history and culture connotation, and it was established as the first capital. Tainan is also the earliest Chinese-characterized region, and has the strong association with Chinese culture. In the history of Taiwan, the first Confucius Temple was built in Tainan, which was served as the First Academy of Taiwan. Tainan Confucius Temple not only hasthe very long history, but also has the characteristic feature of local culture. By taking Tainan Confucius Temple as a research platform, a series of cultural and creative products are thus created and designed, in which the techniques of Chinese characters are applied, such as pianpang and sharing same stroke. Therefore, the stationery products related to Tainan Confucius Temple are designed, and they all have the region’s uniqueness.