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摘要


在臺灣,鮮見以運動為主題經營之民宿,民宿之經營若能透過舉辦運動相關之活動及氣氛營造,不但可滿足旅客投宿之功能,與旅客達成良好之互動,營造家的溫馨感,更可進一步提供運動從業人員寬廣的出路。本文經由蒐集相關法規與文獻,首先瞭解民宿之定義,接著呈現發展運動主題民宿的效益,運動主題民宿之特色,並對其行銷及經營層面提出建議,最後提出未來研究之方向。

關鍵字

休閒運動 住宿 行銷

並列摘要


In Taiwan, sports theme home stays is rare. Home stays business through the organization of sports-related activities and atmosphere, can not only meet the accommodations of passengers, reach a good interaction with the visitors, and create a warm feeling of home, but also provide more broad way out of the sports of employees. Through the collection of literature in the laws and regulations, this study first understand the definition of the home stays, and then presents the benefits of the development of sports themed home stays, home stays features of sports theme, and its marketing and operational level recommendations, which can propose future research directions.

並列關鍵字

leisure and sports stay marketing

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