並列摘要
Advertisers communicate with consumers by advertisements for selling goods. Besides, advertisements construct special conscious of consumption and life style through image. The global brand of sport market-NIKE. It use advertisements to promote products, creat the solgan 'Just Do It'. It also construct unique commodity fetishism and consumption. The purpose of this study were use semiotics to analysis the texts in NIKE's television advertisements. To understand the work of advertising codes and ideology in NIKE's advertisements.
被引用紀錄
李翔群（2007）。運動明星的形成與反思〔碩士論文，國立臺灣師範大學〕。華藝線上圖書館。https://www.airitilibrary.com/Article/Detail?DocID=U0021-2910200810525508
徐千雅（2012）。2009年高雄世運電視廣告的符號學分析—論廣告中的城市行銷與國際連結〔碩士論文，國立臺灣師範大學〕。華藝線上圖書館。https://www.airitilibrary.com/Article/Detail?DocID=U0021-1610201315311218
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