屏東市居民對健身房之了解度與接受度之研究

A Study on the Understanding and Acceptance of the Residents in Pingdong to the Gymnasium

鄭心恬(Hsin-Tien Cheng)

《休閒運動健康評論》 2卷2期 (2011/06) Pp. 96-118

https://doi.org/10.29503/RLSH.201106.0006

摘要

本研究以屏東市區居民爲研究對象，探討屏東市居民對於健身中心的了解度以及接受度，進一步推論其發展性。另外也探討不同人口統計變項對健身中心的了解度、接受度上的差異。本研究以問卷調查之方式蒐集資料，回收之有效問卷共計238份，採用描述性統計、卡方獨立性檢定或費雪精確檢定進行資料分析。根據實證結果得出以下結論：(1)受訪者以女性居多、年齡多在21~30歲之間、學歷以大學以上居多、職業多爲學生。(2)受訪者多半不願意加入健身房，原因爲沒有需求；願意花錢加入者多半仍未有至健身房運動的經驗，原因爲金錢考量及工作忙碌；有加入健身房者運動次數以每週1~2次爲多；運動時間以1~2小時爲多；多半在黃昏（6~8點）去健身房運動；而體驗卷、買一送一以及現金抵用卷較吸引受訪者加入。(3)受訪者不同之人口統計變數在體驗卷、加送課程以及直接降價上具有顯著關連。(4)人口統計變數與健身房吸引受訪者之處具有顯著關連。(5)受訪者不同之人口統計變數在有興趣之健身房設備具有顯著關連。(6)不同之受訪者特性對於有興趣之健身房課程具有顯著關連。(7)不同之受訪者特性對希望的付費制度具有顯著關連。

關鍵字

健身中心 ； 接受度 ； 了解度

並列摘要

This study takes the residents in Pingdong as the study objects to discuss their understanding and acceptance to the gymnasium, and further infer the development hereof. This study uses the Chi-square statistical test to analyze the influence of the different demographic variables on the understanding and acceptance to the gymnasium. It adopts questionnaire survey to collect data, which gets 238 valid items in total. The obtained data will be then analyzed by such means as descriptive statistics and Chi-square statistical test. The empirical results draw the following conclusions: 1. Most of the respondents are female, 21~30 years old, undergraduates or students with higher education. 2. Most of the respondents are not willing to join gyms, due to no need for it; those who are willing to pay for it haven't got any gym experiences, due to the economic consideration or busy work; for those who have joined gyms, most do physical exercises once or twice per week, with the duration of 1 hour or 2 hours in the evening (about 6~8 o’clock). However, coupons, Buy-One-Get-One-Free promotions and vouchers can attract the respondents to join in easily. 3. The different demographic variables of the respondents are significantly different in coupons, free additional courses and direct discounts. 4. The demographic variables are significantly different from what attracts the respondents to join the gym. 5. The different demographic variables of respondents are significantly different in the facilities equipped in the gymnasiums they are interested in. 6. Different demographic variables of the respondents are significantly different in the gym courses they are interested in. 7. Different characteristics of the respondents are significantly different in the charge system they expect.

並列關鍵字

Gymnasium ； Acceptance ； Understanding

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