你們我們不一樣！論球迷的內團體偏私

職業運動興起培養了無數的運動觀賞人口，也讓運動觀賞普及至民眾的日常生活中。在聯盟和球團的刻意形塑下，場內兩軍對抗的戰火也延伸到場外不同球迷團體間的相互較勁，無形中產生了你們和我們的分別。為瞭解這個區隔的影響，本文透過文獻分析方式，以內、外團體概念為主軸，目的在探討團體偏私的形成和相關影響因素。結果發現內團體偏私主要和個人的自尊維護有關，並且這個偏私現象也受到球迷的個人認同程度和情境所提供的比較結果影響。透過本文列舉的球迷團體形成、內團體偏私現象，及個人與情境因素影響之梳理提出結語，期能給實務工作者和未來研究提供有價值之建言。

關鍵字

外團體；自尊；認同；情境

並列摘要

The rise of professional sports has cultivated countless sports fans, making sports viewing popular in people's daily lives. Deliberately cultivated by the league and its teams, the atmosphere of the battle between 2 parties on the field also extends to the mutual competition between different fan groups outside the field, creating a difference between you and us. In order to understand the influence of this distinction, this article aims to explore the formation of in-group favoritism and its related influencing factors through literature review focusing on the concept of in-group and out-group. Results indicate that in-group favoritism is mainly related to the maintenance of personal self-esteem. Fans' personal identification and the comparison results provided by the situation also play a role. Through the analysis of the formation of fan groups, the phenomenon of group favoritism, and the influence of individual and situational factors listed in this article, it is hoped that this article can provide valuable advice for practitioners and future research.

並列關鍵字

out-group ； self-esteem ； identification ； situation

參考文獻

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你們我們不一樣！論球迷的內團體偏私

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