歷史、電影與文創：以「KANO」為中心的探討

2014年，電影《KANO》不僅呈現臺灣棒球在日治時期（1931年）的輝煌一頁，也喚起國人的共同記憶而引發諸多迴響。本研究採文獻分析法，蒐集學術論文、新聞報導與電影周邊商品，對其歷史、電影與熱門的「文創」議題進行綜合討論，期能留下較為完整的地方性記錄，並深厚讀者對KANO的認識。筆者認為，兩極電影評論提供日後創作有多元的詮釋參考，其緊扣運動技術和歷史元素使該作具有瑕不掩瑜的觀賞價值。另，在電影宣傳活動之外，各單位持續著力於KANO的文化節慶，皆促使相關商品成為發展「運動文創」的可行範例。未來，體育相關領域應該重視其人文涵養，結合重要的歷史性文化和體驗性產業，則運動不只是一種專項技術，也能是深植於民的大眾藝術。

關鍵字

嘉農；棒球；運動文創（品）

並列摘要

The movie ＂KANO＂ has not only described a part of Taiwan's baseball history in Japanese colony but also evoked people's common memories of those days so as to arouse great responses in the nation. The method used in this study is document analysis, collecting a variety of data of academic papers, news reports, and the film's products for the comprehensive discussion of the issues about the history, film, and cultural and creative industry. The purposes of this article are to explore and complete the records of local events and to deepen people's understanding about KANO. Results of this study state some contrary commentaries which may provide references of different aspects for the creators to interpret the history from various viewpoints. The baseball skills and historic factors shown in KANO make it worth seeing. Besides the film propaganda, many organizations have been continuously holding KANO's cultural festivals so that the development of related merchandise turns out to be a successful case of ＂Sport Cultural and Creative Products＂. Furthermore, the value of humanism should be taken into account in the field of physical education. Connecting historical culture and experiential industry, sports, despite requiring professional techniques, can be a kind of popular art to be embraced by people, as well.