居民的地方依戀前因與結果探討：以四川宜賓全域旅遊為例

在居民態度的研究中，地方依戀是最重要的非經濟因素構面之一，被用來解釋為什麼居民支持／反對旅遊發展。雖然這構面被用來解釋居民對旅遊的態度，其前因後果關係仍較少被探討。本研究之目的即為從居民觀點，探討全域旅遊背景下變數的現況與關聯。本研究透過問卷調查取得372份有效樣本，有效樣本比率約92％。研究結果發現，居民知覺的態度與地方認同皆顯著正向影響其口碑；態度與地方依賴皆顯著正向影響其地方認同；態度顯著正向影響其地方依賴。最後，研究建議在發展酒文化旅遊時，政府應加強酒文化旅遊基礎設施改善；業者應致力於開發符合居民需要的酒文化旅遊產品。

關鍵字

全域旅遊；地方依戀；地方依賴；地方認同

並列摘要

Within resident attitude research, place attachment is one of the most prominent noneconomic constructs used to explain why residents support or oppose tourism development. While this construct has been independently used to explain residents' attitudes toward tourism, the relationship between its antecedent and outcome has yet to be explored. This study explores the relationships among variables under all-for-one tourism based from resident aspects. A total of 372 valid samples were received by questionnaire survey with a response rate 92%. Findings show that of all the resident attitudes and place identity can positively influence their word of mouths; attitudes and place dependence can positively influence place identity; and place dependence can positively influence place identity. Finally, such the infrastructure should be improved was recommend to the local government; new wine cultural products which matching the needs of residents should be designed and developed for the firm when developing all-for-one tourism.