頻道包裝之動態圖像的魅力因子探討

A Study on the Attractive Attributes of Channel Branding and Motion-graphic

陳光大(Guang-Dah Chen) ； 張智華(Zhi-Hua Zhang)

《2019亞洲基礎造形聯合學會台中大會論文集》 2019 (2019/07) Pp. 59-68

https://doi.org/10.6904/TSBDA.201907.0007

摘要

目前在台灣，動態圖像屬於一個尚未普及的階段，尤其鮮少應用在頻道包裝上，但我們卻常使用在大型頒獎活動或是新聞開頭動畫。本研究目的在於探討頻道包裝之動態圖像感性價值的評價構造，並了解觀眾對於動態圖像的感官知覺。研究步驟以評價構造法對專家進行訪談，訪談結果將進行評價實驗並製作問卷以及數量化一類進行分析。藉由本研究預計達到萃取頻道包裝之動態圖像設計要素，建構頻道包裝之動態圖像魅力意象空間，探討頻道包裝之動態圖像魅力意象空間與設計要素之關聯性。總體而言，動態圖像的設計應用無所不在，為因應數位科技的快速變遷，透過魅力因子可以了解到頻道包裝之動態圖像的魅力要素，並完成頻道包裝動態圖像構造階層圖。

關鍵字

頻道包裝（Channel branding） ； 動態圖像（Motion-Graphic） ； 魅力因子（Attractive Attributes）

並列摘要

Currently in Taiwan, Motion-Graphic is unpopular. Especially it is rarely applied on Channel branding. However we usually use it on awards of event or News intro animation. The purpose of this study is to discuss Kansei value of Channel branding and Motion-Graphic on the Evaluation Grid Method. In addition, I want to understand audiences' sense-perception on Motion-Graphic. In the research procedure, we will interview some experts and the results will be used with the Evaluation Grid Method, which will also be made into Questionnaire and analyzed with Quantification Theory Type I. Through the result of research, we can get the essence of the design element on Channel branding and Motion-Graphic. Also, Kansei image on Channel branding and Motion-Graphic can be constructed through this way. Additionally, we can found out the relation between the design element and Kansei image which are affected by Channel branding and Motion- Graphic. All in all, the application of Motion-Graphic design is ubiquitous due to the change of digital technology. With Attractiveness Factors, we can realize attractiveness element of Channel branding and Motion-Graphic. Apart from this, Channel branding and Motion-Graphic structure chart can be completed.