浙江省高校跨境电子商务课程开设现状分析与课程体系优化

Current Situation Analysis and Course System Optimization of Cross-border E-commerce Courses in Zhejiang Universities

胡雷芳(Hu Leifang) ； 厉钇汝(Li Yiru)

《社会科学理论与实践》 2卷1期 (2020/03) Pp. 1-12

https://doi.org/10.6914/TPSS.202003_2(1).0001

摘要

随着跨境电子商务的迅猛发展，高校纷纷开出与此相关的课程培养跨境电子商务人才。本文通过实地调研浙江大学宁波××学院、浙江金融××学院、浙江××学院、杭州师范大学××学院等高校，分析各校跨境电子商务课程开设现状，结合跨境电子商务行业人才需求实际，提出跨境电子商务课程体系优化的思路建议，为浙江省开设跨境电子商务人才培养的课程相关专业提供建设性意见，同时也为跨境电子商务人才培养提供理论指导。

關鍵字

跨境电子商务 ； 人才培养 ； 课程体系优化

並列摘要

With the rapid development of cross-border e-commerce, colleges and universities have offered relevant courses to train cross-border e-commerce talents. This study investigates Ningbo Institute of ×× in Zhejiang University, Zhejiang Financial ×× College, Zhejiang ×× College and ×× College of Hangzhou Normal University and analyzes the current arrangement for curriculum in cross-border e-commerce. Combining with the reality of talent demand in cross-border e-commerce industry, this paper puts forward some ideas and suggestions on the optimization of cross-border e-commerce curriculum system,thus to provides constructive suggestions for offering courses related to cross-border e-commerce personnel training in Zhejiang Province, and also provides theoretical guidance for talent cultivation in cross-border e-commerce.

並列關鍵字

cross-border e-commerce ； talent cultivation ； curriculum system optimization