重複誘惑下的放棄行為

Quitting Behavior Under Persistent Temptation

莊敬(Jing Zhuang)

指導教授 ： 狄萊

國立臺灣大學/社會科學院/經濟學研究所/碩士(2019年)

https://doi.org/10.6342/NTU201901200

摘要

我們試著觀察在重複誘惑下的人類行為，具體來說，我們希望可以藉由調整人們接受到誘惑的頻率，來觀察人們意志力的耗損。為此，我們設計了一個經濟學實驗。而我們的主要結果顯示出接受較高頻率的誘惑的人會比較快選擇停止繼續努力，這個結果確實證實了人們意志力的耗損。此外，我們結論可以進一步建議人們要如何藉由操控獲得報酬的頻率來減緩意志力的耗損，這可以進而應用在管理人力資源上面。

關鍵字

頻率 ； 重複誘惑 ； 努力

並列摘要

We seek to distinguish human behavior under the persistent temptation. In particular, we want to study on the willpower depletion by manipulating the different frequency of temptation. We conducted a laboratory experiment to try to answer this question. The main result shows that the higher frequency of temptation does make subjects work shorter, which supports the story of limited willpower. Moreover, this result might also be able to give people a suggestion on reward scheme to help them maintain their willpower. It could be applied on managing human capital and maintaining self-control.

並列關鍵字

Frequency ； Persistent temptation ； Real effort

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