宏城建設股份有限公司 - 高雄未來智慧住宅

Homecity Construction - Kaohsiung Futuristic Smart Homes

洪倫慶(Lun-Ching Hong)

指導教授 ： 曹承礎

國立臺灣大學/管理學院/企業管理碩士專班/碩士(2017年)

https://doi.org/10.6342/NTU201702536

摘要

智慧住宅的先進科技讓許多家庭能有更完善與方便的居住環境. 宏城建設股份有限公司的商業計畫主要探討研究高雄未來智慧住宅的可行度與實際的執行計畫. 採取波特五力分析與SWOT分析解剖高雄房地市場機會與挑戰.

關鍵字

高雄 ； 建設 ； 智慧住宅 ； 五力分析 ； SWOT分析

並列摘要

With the introduction of smart home technology, more and more households are now able to conveniently take advantage of the benefits in everyday lives. The objectives of this business plan are to identify the key market opportunities and challenges faced by Homecity Construction in developing smart homes and draw up strategies for its implementation into Kaohsiung City, Taiwan market. Michael Porter’s five forces analysis and SWOT analysis will be presented for identifying key market opportunities and challenges in Kaohsiung City, Taiwan.

並列關鍵字

Kaohsiung ； Construction ； Smart Homes ； Five-Force Analysis ； SWOT Analysis

參考文獻

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