地方意象不僅是存於世間之事物,更是認識世界的一種方式。透過觀察地方意象之形塑與變遷,我們看見人與地方之間的情感依附,理解到鑲嵌於地域內外的複雜社會關係與過程:即地方意象帶領我們看見意義與經驗的世界。 本文選擇天母地區為例,以特定一群人(本文稱之「布爾喬亞」)之經驗為文本,透過筆者之觀察、歷史文獻之蒐集、網際網絡資源以及面對面之深度訪談,作為本研究最基礎的素材,運用符號、記憶與認同之概念加以分析,以及文化霸權理論之運用,對比天母之發展與官方之主流脈絡,希望尋找出天母地方意象建構與轉化之因。經由訪談與資料之蒐集,研究發現天母地區的興起與支配階級之主流意識息息相關,不論是歷史文獻或文化遺跡,在在顯示地方與空間作為權力具體實踐之表徵;而天母地區面臨之衰微與轉型的必要,也是因其與主流意識型態之背離所造成,當地住民於近日所發起之種種社區運動,無不回應著過去記憶所帶來之認同。面臨著無法回到過去的無奈,社區運動的訴求與展開,也帶給住民們不同之啟發,進而啟動未來之發展。
Place image is not only naturally existed but also a way to understand the world. Through observing the construction and transformation of place image, we could perceive the emotional connection between people and place, as well as complex social relationships embedded in the locality. In short, place image leads us to see the meaning and experience of the world. The author chose Tianmu of Taipei City as an example, using materials from personal observation, historical texts, information on internet and the interview from specific groups of people (so called as Bourgeoisies in this research), to illustrate the how Tianmu was constructed and needs to transform according to the research structure: symbol, memory and identity. The concept of Hegemony is applied to compare the relationships between the official ideology and the development as well as the transformation of Tianmu. The research found that the rise of Tianmu is closely related to the mainstream (official ideology), whether historical or cultural relics express place or space as the concrete practice of power. Tianmu faces the decline and the necessary transition, which also resulted in the deviation from the mainstream ideology. Recently local people launched various campaigns and each activity was the response to the past as well as the recognition of memory. Moreover, helplessly faced with no way back, residents are inspired to seek their new identity and start the development of the future through the demands and the process of these communistic movements.