- 學位論文
在曼谷設計規劃一間成功的青年旅館
Opening up a Successful Hostel in Bangkok Thailand
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並列摘要
The business plan,“Opening up a Successful Hostel in Bangkok Thailand” will study on the opportunity and feasibility for establishing a total of 200 square meters hostel in Bangkok Thailand. Our strategy is to build an impressive hostel that is not just only a place to stay but also the place where people meet new friends and experience the local Thai atmosphere. The marketing of the Cloud Nine Bangkok hostel will be built around the core value that we will offer to customers. Although there is more and more hostel in Bangkok, we will use our competitive advantage to build and expand our customer base. Our business model is based on the booking over the website. As those sites are also intended to increase brand awareness, we require giving all the services information including what we offer more than competitors’ to make them feel that they’re getting some added value. Moreover, our mainstream of income will come from online sales. Thus, we aim to be best review hostel in Bangkok, and that will become key to future sales. However, the quality of services in this industry have always been better, with our strategies of advancement, we are ready to grow with the market. Finally, from the operations and financial plan, we could estimate the profit made in running the hostel and possibility of future business opportunities.
參考文獻
Hostel World. Competitors’ Facilities. Retrieved March 5, 2017 from www.hostelworld.com
The Tourism Authority of Thailand The Tourism Authority of Thailand. Number of foreign tourists in Thailand.
Retrieved March 21, 2017 from http://tourism2.tourism.go.th/home/details/11/221/25516
Thansettakij Post. Thailand Tourism Situation. Retrieved March 19, 2017 from http://www.thansettakij.com/2016/01/08/25115
Thailand Tourism Council. Thailand Tourism Council Survey. Retrieved March 13, 2017 from http://www.thailandtourismcouncil.org/imgadmins/confidence_file/TCT_confidence_file_th_2016-09-27_08-10-17.pdf
Thailand National Statistical Office Ministry of Information and Communication Technology. Thailand Hotel and Guesthouse Industry Survey. Retrieved March 13, 2017 from http://service.nso.go.th/nso/nsopublish/themes/files/questFullReport57.pdf
延伸閱讀
- 鄭瑞琪（2022）。泰國大曼谷地區都市治理之比較分析：以阿瑜陀耶古城、石龍軍路、南龍社區為例〔碩士論文，國立暨南國際大學〕。華藝線上圖書館。https://doi.org/10.6837/ncnu202100416
- Srethaporn, M. (2017). FunNow赴曼谷之企業擴展計劃 [master's thesis, National Taiwan University]. Airiti Library. https://doi.org/10.6342/NTU201701151
- 張明燦（2011）。營造業創新策略之研究－以谷合營造有限公司為例〔碩士論文，朝陽科技大學〕。華藝線上圖書館。https://www.airitilibrary.com/Article/Detail?DocID=U0078-1511201110381934
- Atchariyatham, C. (2021). Tai Thai Breakfast - Taiwanese-Style Breakfast Outlets in Bangkok, Thailand [master's thesis, National Taiwan University]. Airiti Library. https://doi.org/10.6342/NTU202101977
- kapan, R. P., Chuenkum, A., Khachaketyooyen, P., & Nakachima, Y. (2021). Analysis of the marketing components of homestays in Thailand. In Dhurakij Pundit University (Ed.), DPU international conference on business innovation and social sciences 2021 (pp. 137-148). Dhurakij Pundit University. https://doi.org/10.29608/caicictbs.202105.0112