創新管理在醫療產業的應用－以某軍方體系醫院為例

Innovation Management in the Health Care Industry－To the Hospital of A Military System

師心慧(Sin-Wei Sze)

指導教授 ： 龐金宗

元智大學/資訊學院/資訊管理學系/碩士(2012年)

摘要

本論文研製之在健保的緊縮壓力及電子化醫療日新月異的進步下，醫院永續經營是每一家醫院都在尋找的方向，而軍方體系醫院，面對這樣的環境變化，遭受的營運壓力更是沉重，要轉型？還是改變？或尋求新的經營模式？值得好好思考。醫院社區化是現今每一家醫院積極邁進的方向，鞏固在地的資源，運用資訊化設備，結合醫療專業，做社區的健康守護者，是醫院在地深根的基礎，每一家醫院都知道，唯有紮根社區，才能永續發展，放眼未來。本研究基於此，以個案研究，採深度訪談方法，藉由顧客價值主張、關鍵資源、關鍵流程及利潤公式下，探討軍方體系醫院如何紮根社區並找到創新經營方法。本研究結果以「顧客價值主張」、「關鍵資源」、「關鍵流程」、「利潤公式」、「競爭策略」5項面向來探求及分析，在營造社區照護上以民眾的健康需求與期待，尋求精進空間並創新管理強化社區經營。

關鍵字

顧客價值主張 ； 關鍵資源 ； 關鍵流程 ； 利潤公式 ； 競爭策略

並列摘要

This paper aims to discuss how a hospital can maintain its sustainability under the pressure of low health-care funds from the government as well as the procurement of advanced and expensive electronics medical devices. With this changing environment in mind, each hospital is looking for a direction of “flee or flight”. Are there any kinds of immediate changes or new operation modes existing? One has to ponder this question seriously.
“Hospital community” is a positive direction every hospital is going for. By consolidating local resources, using computerized facilities, combining medical professions can medical institutions be community health guardians. Every hospital knows community outreach is the only way promising the future and sustainability.
In this study, we work on case studies and in-depth interviews to find innovative management approaches based on customer value proposition, key resources, key processes, profit formulas, and competitive strategies. We will talk about how hospitals in the military system can be rooted in communities and find innovative ways of doing business.
The results of this study is based on 5 items, i.e., “customer value proposition”, “key resources”, “key processes”, “profit formulas”, “competitive strategies” to explore and to create a community care for people's health needs and expectations, seeking a sophisticated space and innovative management to strengthen community services.

並列關鍵字

Customer Value Proposition ； Key Resources ； Key Processes ； Profit Formulas ； Competitive Strategies

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