在電子商務環境下以代理人進行自動買賣協商之研究

A Study of Agent-Based Automated Business Negotiation under an Electronic Commerce Environment

王建翔(Chien-Hsiang Wang)

指導教授 ： 饒忻

中原大學/工學院/工業工程研究所/碩士(2002年)

https://doi.org/10.6840/cycu200200566

摘要

隨著網際網路的普及，消費者利用電子商務購物的趨勢大幅提高，目前消費者在網站上購物時，購物網站往往缺乏協商的機制，協商行為仍然需要人工的介入，本研究的主要目的與成果在於利用代理人的技術，發展多對多的多屬性協商系統，並導入協商函式，進行協商，以減少使用者的介入而達到協商自動化，並利用代理人非同步傳輸的特性，降低消費者的時間成本。再者，本研究將電子商務依買方個數、賣方個數、商品種類及商品數量等四個因子加以分類為8種交易模式，針對2種戰術導入協商函式，進行買賣雙方各種戰術組合的討論，對四個因子進行敏感性分析，接著分析多個買方及賣方模式下彼此競爭與合作對協商模式的影響，最後對買賣雙方在協商評分函式的權重分佈情況，加以討論。

關鍵字

協商 ； 代理人

並列摘要

When the Internet is getting popular, the trend of shopping through electronic commerce store on the Internet is also increasing. At present, consumers shop on web stores, either it lacks a negotiation mechanism, or the negotiation process still needs the help of a human begin. The purpose of this study is to develop a many-to-one negotiation system using the agent-based technology. In this research, we use a negotiation function, then consumers can automatically negotiate without human interface. Also, using the agent asynchronous transfer characteristics, consumers could reduce the time for transaction. In addition, this study divides electronic commerce into eight commerce models according to four factors: number of buyers, number of sellers, kinds of products, and amount of products. We modify the negotiation functions with two tactics. First, this study discusses all kinds of tactics among buyers and sellers. Second, we do a sensitivity analysis with the four factors. Third, we analyze the negotiation model with either of competition or cooperation among multi-buyers and multi-sellers. Finally, we discuss the negotiation model for different weight distributions.

並列關鍵字

Negotiation ； Agents

參考文獻

林寶香，智慧型代理人於電子商務之整合與應用，東海大學工業工程研究所，2000

Choi, Samuel P.M.; Liu, Jiming; Chan, Sheung-Ping, “A genetic agent-based negotiation system”, Computer Networks, Volume: 37, Issue: 2 pp. 195-204, October, 2001

Efraim, Turban, 2000, Electronic Commerce: A Managerial Perspective, Prentice Hall

Simchi-Levi, 2000, Designing and Managing the Supply Chain Concepts, Strategies, and Case Studies, Irwin McGraw-Hill

Espinasse, Bernard; Picolet, Guy; Chouraqui, 1997, Eugene, Negotiation support systems: “A multi-criteria and multi-agent approach”, European Journal of Operational Research Volume: 103, Issue: 2, December 1, pp. 389-409