本研究探討地點固定、週期性舉辦、參加者多使用私人運具的策劃性特殊活動之參加者旅運選擇行為。首先本研究以問卷調查方式蒐集活動參與者之旅運選擇行為相關資料。其次,本研究提出策劃性特殊事件中參加者之出發時間、運具、路徑選擇行為模式。接著利用中觀運輸規劃軟體Cube建立此模式,以模擬分析策劃性特殊活動參與者之出發時間/運具與路徑選擇行為。最後應用此策劃性特殊活動旅運選擇模式分析各種疏運計畫對策劃性特殊活動活動參與者及一般用路人的衝擊。本研究以桃園縣跨年晚會為例進行案例分析。研究結果顯示:活動參加者對行程變動時間成本越重視,較會選擇適當的出發時間出發。減少公共運具使用成本與增加私有運具停車成本,能提高活動參加者使用公共運具的比例,提升路網整體績效指標值,有助於減少活動對非參加活動民眾的影響。
In this study, we focus on cyclic planned special events (PSE) which are held at a fixed place. A major of participants will attend the PSE by private vehicles. First, we collect relevant information of travel behaviors of event participants by means of interview survey. Second, we present a travel behavior model of event participants, including departure time choice, mode choice, and route choice. Third, we use mesoscopic transportation planning software, Cube, to simulate these travel choice behaviors of event participants. Finally, we evaluate the impact of traffic mitigation plans by using this Cube model from the perspectives of event participants and non-participants. New Year’s Eve in Taoyuan County was used as a case study. The results show that if event participants pay much attention to the schedule delay, they will carefully choose their departure times. In addition, we found that reducing the public transit cost and increasing the parking cost of private vehicles can help increase the proportion of public transit of event participants, improve the overall network performance, and decrease the impact of non-participants.