永信杯排球賽參賽選手滿意度分析─以2011年永信杯排球賽為例

Analysis of Satisfaction of Players Participating in the Yungshin Cup Volleyball Championships Using the 2011 Yungshin Cup Volleyball Championship as a Case Study

張偉亞(Wei-ya CHANG)

指導教授 ： 鄭虎 ； 鄭志富

國立臺灣師範大學/運動與休閒學院/運動與休閒管理研究所在職碩士班/碩士(2013年)

摘要

本研究主要探討參與永信杯排球賽事的運動員對於運動賽事滿意度知覺情形與影響因素，並提出相關建議做為未來主辦單位舉辦賽會之參考，進而提升排球運動愛好者參與賽事之意圖。本研究以參加第38屆永信盃排球錦標賽參賽選手為研究對象，以｢永信盃排球賽參賽的重視與滿意度調查問卷調查｣為研究工具，總計發放450份問卷，有效問卷438份、有效問卷回收率97.3%。調查結果採用描述性統計方法，進行次數分配及所佔百分比分析，研究結果發現如下：
一、第38屆永信杯排球賽參賽者對於排球賽事規劃裡的辦賽模式最為重視，其中尤以比賽中的執法人員素質及球場周邊飲用水的提供最為注重。
二、第38屆永信杯排球賽參賽者對於本屆賽事辦賽內容規劃實際參與感受的滿意度是普遍偏低的，以目前的賽事內容規劃及提供參賽者的服務內容裡，以住宿品質及獎勵形象條件呈現的滿意程度最低。
三、第38屆永信杯排球賽參賽者對於永信杯未來辦賽所提供的辦賽內容規劃建議，普遍的選擇都不同與目前所提供的辦賽內容規劃，並且對於永信公司所生產的人用產品有著較高的接受度。
本研究結果顯示，受試者對排球賽的所有參與細節都是十分重視，但是目前的永信杯排球賽卻未能給予參賽者良好的服務品質，致使選手對於賽事服務品質滿意度普遍不高。排球賽事與參賽者之間的關係就如同企業與消費者的關係，如欲提高參賽者對於賽事的滿意度，就必須要提供良好的服務品質，才更佳能夠得到支持，進而達到排球運動推廣之目的。

關鍵字

永信藥品公司 ； 排球賽 ； 滿意

並列摘要

This research mainly investigated participant satisfaction perception for the athletic
competition in Yungshin Cup Volleyball Championship as well as factors that may have
influenced player satisfaction. Relevant suggestions were proposed to provide reference
for hosting agencies and improve the motivation for volleyball enthusiasts to participate
in future competitions. Subjects of this research were athletes who participated in the
38th Yungshin Cup Volleyball Championship. The research tool was the Importance and
Satisfaction for Participating in the Yungshin Cup Volleyball Championships
Questionnaire. A total of 450 questionnaires were distributed and 438 effective
questionnaires were recovered, giving an effective recovery rate of 97.3%. Investigation
results underwent descriptive statistical methods that included frequency distribution and
percentage analysis. Our analysis revealed the following:
1. The participants placed great emphasis on the hosting of the 38th Yungshin Cup
Volleyball Championships, especially the quality of the referees as well as the
provision of drinking water at the periphery of the volleyball courts.
2. Participant satisfaction for competition content planning and actual experiences for
the 38th Yungshin Cup Volleyball Championships were generally low.
Accommodation quality and reward image had the lowest scores amongst the
competition content planning and participant services rendered.
3. The participant recommendations from the 38th Yungshin Cup Volleyball Championships for competition content planning for future Yungshin Cup Volleyball
Championships commonly chose competition content planning different from what
was currently provided. Many exhibited high acceptance for user items manufactured
by Yung Shin Pharmaceutical Industry Company.
Investigation results showed that participants placed great importance on every
detail of the volleyball competition. However, the current Yungshin Cup Volleyball
Championships failed to provide participating athletes with quality service, leading to
low participant satisfaction. The relationship between the volleyball competit ion and
participating athletes is similar to that between corporations and consumers. Good
service quality must be provided in order to raise participant satisfaction for the
competition. This would help obtain the required support to popularize the sport of
volleyball.

並列關鍵字

Yung Shin Pharmaceutical Industry Company ； Volleyball Competition ； Satisfaction

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