資訊產業之ODM商業模式的相關議題研究

A study on the ODM business related issues in the Information Technology industry

范良楨(Liang-chen Fan)

指導教授 ： 何應欽

國立中央大學/管理學院/企業管理學系/博士(2014年)

摘要

本論文包括了三個ODM商務模式相關的實證性研究主題。這項實證性的研究可以協助釐清ODM商務模式中模糊的因素。第一個研究主題是“The Moderating Effects of Partnerships on the Business Capabilities, Performances and Opportunities” 。研究方法是採用問卷調查法，LISREL ，多變量變異數分析法，來研究資訊產業中以ODM商務模式經營的企業。主要研究議題包括：(1）檢驗這六個企業能力之間的關係和影響程度，(2)驗證所擬議的企業能力，是否會直接影響到績效與未來的商務機會，(3)細查不同類型的夥伴關係是否會對ODM能力，績效和未來商務機會等變數之間有調節效果。第二個研究主題是“Achieving Quality Performance and Environmental Sustainability through the Genius Loci of Quality Management Systems”。實證研究採用問卷調查法，高階因素分析法，探討以下三個ODM問題。（1）確認品質管理系統是否有隱性的“場域精神”存在，(2)確認“場域精神”包含了環境永續概念的程度，(3)試圖了解一個品質管理系統的績效是否會受到 “場域精神”所影響，以及了解一個品質管理系統的環境永續概念的績效表現是否會受到環境永續概念的“場域精神”所影響。第三個研究主題是“An Empirical Study on the Performance and Efficiency of the Global Direct Shipping Model”。本實證研究是用準實驗設計方法，多變量變異數分析法，資料包絡分析法，來釐清ODM的相關議題。(1)檢驗本研究之GDS 的供應鏈模式設計是否會達到預期的表現，(2)評估不同地區的延遲單位(postponement units)之全球直接運貨績效差異，(3)以確認責任分散/體制的效果(diffusion of responsibility/institutional effects)是否會影響到GDS的績效，(4)檢查不同地區的延遲單位導入相同的GDS模式的相對效率差異。 從上述實證研究協助釐清了ODM商務模式所有的模糊因素。當本研究所提及之相關因素獲得相應的管理後，資訊產業中之ODM商務模式即能夠保持在最良好的狀態。

關鍵字

調節效果 ； 夥伴關係 ； 品質管理系統 ； 場域精神 ； 供應鏈

並列摘要

This thesis includes three ODM related topics. This empirical study can clearly clarify those ambiguous factors in running ODM business. First topic is “The Moderating Effects of Partnerships on the Business Capabilities, Performances and Opportunities”. This study used a Questionnaire survey, LISREL, Manova analysis methods to investigate the study target of the ODM companies in Taiwan IT industry. The key issues include: (1) discussing the relationship and extent of influence between these six factors (Time-Based Manufacturing Practices (TBMP) capability, collaboration capability, market performance, logistic performance, product/production innovation and future business opportunities), (2) examining the proposed business capabilities and find out whether they would affect performance directly and influence future business opportunity (3) investigating whether the various type of partnerships may moderate ODM capabilities, performance and opportunities.
Second topic is “Achieving Quality Performance and Environmental Sustainability through the Genius Loci of Quality Management Systems”. This empirical study adopted a Questionnaire survey, Higher-order factor analysis methods to investigate the following three questions in ODM. (1) Confirming the existence and the intensity of the latent “genius loci” within quality management systems. (2) Confirming the extent of the genius loci with environmental sustainability. (3) Trying to understand whether a quality management system’s performance can be affected by its genius loci, and whether a quality management system’s environmental sustainability performance can be affected by the extent of environmental sustainability in its genius loci.
Third topic is “An Empirical Study on the Performance and Efficiency of the Global Direct Shipping Model”. This empirical study leveraged a Quasi-experiment design method, Anova analysis, Data Envelopment Analysis methods to investigate the ODM with the following issues: (1) to examine whether the design of the supply chain management model would reach expected performance, (2) to evaluate the Global direct shipping performance between the postponement units in different geographical regions, (3) to confirm whether the diffusion of responsibility/institutional effects would impact the performance of the GDS model, and (4) to examine the relative efficiency of the postponement unit practicing the same GDS model in different geographical regions. Sum up all finding from above studies regarding the ambiguous factors in running ODM business, therefore the ODM business model can be maintained in good shape after the mentioned issues are managed accordingly.

並列關鍵字

Moderating Effects ； Partnerships ； Quality Management Systems ； Genius Loci ； supply-chain

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