本研究的目的在探討吸塵器產品屬性對於購買策略影響比較,以瞭解在不同的購買策略下,產品屬性對於購買策略的影響比較,以作為未來吸塵器設計之參考。本研究採用問卷調查方式進行,分為先期問卷及正式調查問卷。先期問卷中以單一t檢定分析得知產品屬性中,「吸塵效果」、「耐用度」、「舒適度」、「人性化」、「尺寸大小」和「噪音大小」等因素對受測者有顯著影響。正式問卷以逐步法與向後法分析問卷產品屬性對於購買策略影響發現:「尺寸小巧」對量販店;「自動收線」及「噪音音量」對電子專賣站;「噪音音量」對網路平台;「軟硬管可收納」、「滾輪耐用度」及「按鈕耐用度」對低價購物;「握把舒適度」及「尺寸小巧」對不需額外功能;「塵埃溢漏率低」對避免買貴;「按鈕耐用度」、「握把有開關」及「塵埃溢漏率低」對多詢商家比價;「清除顯示」及「滾輪耐用度」對不主動購買家電;「塵埃溢漏率低」、「馬達壽命」及「自動收線」對不在同地點購物;「滾輪耐用度」及「清除顯示」對贈送額外零配件;「主機尺寸」及「握把有開關」對滿足我的需求;「清除顯示」、「滾輪耐用度」及「握把有開關」對有退貨服務皆有正向顯著影響。希望藉由本研究,提供未來吸塵器設計之參考。
The research investigates the comparison of the effect of product attributes on purchasing strategy of customers in order to be used as a design reference for vacuum cleaners in the future. The Study is carried out by using preliminary and formal questionnaires. The single t-analysis of the preliminary questionnaire indicates that the product attributes of 「vacuum effect」、「durability」、「comfortable feeling」、「user-friendly operation」、「dimensions」 and 「noise decibel」would significantly effect the customer buying behavior。The stepwise and backward analyses of the formal questionnaire realizes the remarkably positive influence of specific product attributes on different purchasing strategies and sales channels as following: 「compact dimension」 for wholesale stores;「automatic wiring」 and 「noise decibel」 for electronics exclusive stores;「noise decibel」 for web platforms; 「storage of soft and hard tubes」、「wheel durability」 and 「button durability」for low-price purchasing;「comfortable feeling of handgrip」 and 「compact dimensions」for basic functions only; 「low leakage of dust」for no extra expense ; 「button durability」、「handgrip with switch」 and 「low leakage of dust」for price comparison of different suppliers; 「display of dust cleanliness」 and 「wheel durability」for passive purchasing of household electronics;「low leakage of dust」、「motor lifetime」 and 「automatic wiring」 for purchasing at different locations;「wheel durability」 and 「display of dust cleanliness」 for free spare parts; 「dimensions of mainframe」 and 「handgrip with switch」 for purchasing products meeting needs;「display of dust cleanliness」、「wheel durability」 and 「handgrip with switch」 for return service。The study results are expected to be used as a reference for the design of vacuum cleaners in the future。