Suggesting the concept of ”one town one product”, local culture and their particular product is one of the ways to promote tourism industry which has been carried out by the government in recent years. This study intends to comprehend the uniqueness and needs of the cultural product, generalizing the symbolic image and the features of its shape for the reference of after researchers, and furthermore to find out the methods and patterns of applying the visual image on the local industries. Centering on the relation between visual packaging, brand image, marketing plan and the entire local culture, this study aims to research and collect the historical and cultural information, together with the interview with the industry, followed by a complete analyze and advices. The result of this study, including the suggestion on color, pattern, typeface and shape which is related to the visual effect designing, will later become the reference for the marketing and design professional.