Translated Titles

An Analysis of the Behavioral Intention to Accept e Business Systems based on TAM and TTF: The Effects of Organizational Learning of Organizationally Alienated Employees




陳禹辰(Yu-Chen Chen);尚榮安(Rong-An Shang);劉蔚廷(Wey-Ting Liu)

Key Words

接受意圖 ; 科技接受模型 ; 任務科技配適模型 ; 疏離 ; 壽險業 ; Behavioral intention to accept e systems ; Technology Acceptance Model TAM ; Task-Technology Fit TTF ; Alienation ; Life insurance



Volume or Term/Year and Month of Publication

17卷4期(2010 / 10 / 01)

Page #

139 - 169

Content Language


Chinese Abstract


English Abstract

One of the key factors to successfully deploy e-technologies lies in the employees' behavioral intention. Innovation theory argues that intention of innovation acceptance is highly related with the results of organizational learning induced from innovation adoption. The modern organizations, however, are abundant with highly alienated employees, such as sales representative, or managers working around the world, who are difficult in accessing organizational learning initiatives. The validity of the arguments of traditional theory, hence, may be questionable. To explore this issue, this study integrated the Technology Acceptance Model and Task Technology Fit theory to derive a theoretical model, and standing on the above perspective to derive external variables. A life insurance company is taken as an example to collect samples. LISREL was used to verify the research model. The results tend to support TAM, and that the degree of technology-task fit is positively related with ease of use and usefulness of e systems. Furthermore, the fact that sale representatives of insurance company must frequently leave their company to serve customers, might make organizational learning mechanisms such as organizational communication and peer influence ineffective; individual's learning motivation and previous experience thus become important external variables. Finally, managerial implications are proposed.

Topic Category 基礎與應用科學 > 資訊科學
社會科學 > 管理學
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