Title

以TAM與TTF探討組織員工的e化科技接受意圖-組織疏離員工的組織學習效應

Translated Titles

An Analysis of the Behavioral Intention to Accept e Business Systems based on TAM and TTF: The Effects of Organizational Learning of Organizationally Alienated Employees

DOI

10.6382/JIM.201010.0139

Authors

陳禹辰(Yu-Chen Chen);尚榮安(Rong-An Shang);劉蔚廷(Wey-Ting Liu)

Key Words

接受意圖 ; 科技接受模型 ; 任務科技配適模型 ; 疏離 ; 壽險業 ; Behavioral intention to accept e systems ; Technology Acceptance Model TAM ; Task-Technology Fit TTF ; Alienation ; Life insurance

PublicationName

資訊管理學報

Volume or Term/Year and Month of Publication

17卷4期(2010 / 10 / 01)

Page #

139 - 169

Content Language

繁體中文

Chinese Abstract

企業e系統效益能否發揮,與員工接受新科技的意圖密切相關。創新理論指出,組織學習的效果對新系統在組織內的採用有顯著影響。然而現代化的組織,存在許多與組織關係較為疏離的員工,如外勤業務、委外、部分工時或在家上班人員,其在參與組織學習活動上明顯存在許多困難。這個現像使得過去的概念是否正確存有疑問。為探索這個問題,本研究整合科技接受模型與任務科技配適模型,從「組織學習」的角度推導外生變數來建構一個理論模式,以壽險業為例,採用問卷調查法收集資料,並以LISREL8.5檢驗模型。研究結果支持TAM的主張,同時發現任務科技配適度會正向影響使用者對e化系統的認知有用性與認知易用性;壽險業業務員常需四處奔波,往往導致:「組織溝通及同儕鼓勵」等組織性學習機制效果不彰;使用者個別的學習動機與先前電腦經驗成為關鍵的外生變數。最後,本研究提出管理建議。

English Abstract

One of the key factors to successfully deploy e-technologies lies in the employees' behavioral intention. Innovation theory argues that intention of innovation acceptance is highly related with the results of organizational learning induced from innovation adoption. The modern organizations, however, are abundant with highly alienated employees, such as sales representative, or managers working around the world, who are difficult in accessing organizational learning initiatives. The validity of the arguments of traditional theory, hence, may be questionable. To explore this issue, this study integrated the Technology Acceptance Model and Task Technology Fit theory to derive a theoretical model, and standing on the above perspective to derive external variables. A life insurance company is taken as an example to collect samples. LISREL was used to verify the research model. The results tend to support TAM, and that the degree of technology-task fit is positively related with ease of use and usefulness of e systems. Furthermore, the fact that sale representatives of insurance company must frequently leave their company to serve customers, might make organizational learning mechanisms such as organizational communication and peer influence ineffective; individual's learning motivation and previous experience thus become important external variables. Finally, managerial implications are proposed.

Topic Category 基礎與應用科學 > 資訊科學
社會科學 > 管理學
Reference
  1. 李昌雄、陳禹辰(2000)。技術累積與技術成熟度:組織運用新興資訊科技的時間效應。資訊管理學報,7(1),1-18。
    連結:
  2. 陳禹辰、尚榮安、何照義、謝素娟(2008)。公用服務事業員工的e化科技接受意圖:以TAM與TTF探討。電子商務學報,10(1),305-328。
    連結:
  3. Abdul-Gader, A. H.,Kozar, K. A.(1995).The Impact of Computer Alienation on Information Technology Investment Decisions: An Exploratory Cross-National Analysis.MIS Quarterly,19(4),535-559.
  4. Aiken, M.,Hage, J.(1966).Organizational Alienation: A Comparative Analysis.American Sociological Review,31,497-507.
  5. Aiken, M.,Hage, J.(1991).The Organic Organization and Innovation.Sociology,5(1),63-82.
  6. Akkirman, A. D.,Harris, D. L.(2005).Organizational Communication Satisfaction in the Virtual Workplace.The Journal of Management Development,24(5),397-409.
  7. Altman, Y.,Shortland, S.(2001).Women, Aliens, and International Assignment.Women in Management Review,16(3),141-145.
  8. Amoako-Gyampah, K.,Salam, A. F.(2004).An Extension of the Technology Acceptance Model in an ERP Implementation Environment.Information & Management,41(6),731-745.
  9. Attewell, P.(1992).Technology Diffusion and Organizational Learning: The Case of Business Computing.Organization Science,3(1),1-19.
  10. Bagozzi, R. P.,YI, Y.(1988).On the Evaluation of Structural Equation Models.Academic of Marketing Science,16(1),76-94.
  11. Baumgartner, H.,Homburg, C.(1996).Applications of Structural Equation Modeling in Marketing & Consumer Research: A Review.International Journal of Research in Marketing,13(2),139-161.
  12. Benslimane, Y.,Plaisent, M.,Bernard, P.(2003).Applying the Task-Technology Fit Model to WWW-based Procurement: Conceptualization and Measurement.Proceedings of the 36th Hawaii International Conference on System Sciences
  13. Blauner, R.(1964).Alienation and Freedom: The Factory Worker and his Industry.Chicago, Illinois:University of Chicago Press.
  14. Chau, P. Y. K.(1996).An Empirical Assessment of a Modified Technology Acceptance Model.Journal of Management Information Systems,13(2),185-204.
  15. Chen, L. D.,Gillenson, M. L.,Sherrell, D. L.(2002).Enticing Online Consumers: an Extended Technology Acceptance Perspective.Information & Management,39(8)
  16. Cohen W. M.,Levinthal, D.(1990).Absorptive Capacity: A New Perspective on Learning and Innovation.Administrative Science Quarterly,35(1),128-152.
  17. Comer, J. M.,Dubinsky, A. J.(1985).Managing the Successful Sales Forces.Lexington, M.A.:Lexington Books.
  18. Connell, J. P.(1985).A New Multidimensional Measure of Children's Perceptions of Control.Child Development,56(4),1018-1041.
  19. Cooper, R. B.,Zmud, R. W.(1990).Information Technology Implementation Research: A Technological Diffusion Approach.Management Science,36(2),123-139.
  20. Davis, F. D.,Bagozzi, R. P.,Warshaw, P. R.(1989).User Acceptance of Computer Technology: A Comparison of Two Theoretical Models.Management Science,35(8),982-1003.
  21. Dean, D.(1961).Alienation: Its Meaning and Measurement.American Sociological Review,26(5),753-758.
  22. Dishaw, M. T.,Strong, D. M.(1999).Extending the Technology Acceptance Model with Task-Technology Fit Constructs.Information & Management,36(1),9-21.
  23. Espinoza, M. M.(1999).Assessing the Cross-Cultural Applicability of a Service Quality Measure: A Comparative Study between Quebec and Peru.International Journal of Service Industry Management,10(5),449-450.
  24. Fornell, C.,Larcker, D.(1981).Evaluating Structure Equations Models with Unobservable Variables and Measurement Error.Journal of Marketing Research,18(1),39-50.
  25. Garud, R.,Nayyar, P. R.(1994).Transformative Capacity: Continual Structuring by Intertemporal Technology Transfer.Strategic Management Journal,15(5),363-385.
  26. Gebauer, J.,Shaw, Michael J.(2002).,Urbana-Champaign:University of Illinois.
  27. Goette, T.(2000).Keys to the Adoption and Use of Voice Recognition Technology in Organization.Library computing,19(3-4),235-244.
  28. Goodhue, D. L.(1998).Development and Measurement Validity of a Task-Technology Fit Instrument for User Evaluation of Information Systems.Decision Sciences,29(1),105-138.
  29. Goodhue, D. L.(1995).Understanding User Evaluation of Information Systems.Management Science,41(12),1827-1844.
  30. Goodhue, D. L.,Thompson, R. L.(1995).Task-Technology Fit and Individual Performance.MIS Quarterly,19(2),213-236.
  31. Hackbarth, G.,Grover, V.,Yi, M. Y.(2003).Computer Playfulness and Anxiety: Positive and Negative Mediators of the System Experience Effect on Perceived Ease of Use.Information & Management,40(3),221-232.
  32. Hair, J. F.,Anderson, R. E.,Tatham, R. L.,Black, W. C.(1998).Multivariate Data Analysis.Prentice Hall.
  33. Hartwick J.,Barki, H.(1994).Explaining the Role of User Participation in Information Systems Use.Management Science,40(4),440-465.
  34. Hirschfeld, R. R.,Field, H. S.(2000).Work Centrality and Work Alienation: Distinct Aspects of a General Commitment to Work.Journal of Organizational Behavior,21(7)
  35. Hoyle, R. H.(ed.)(1995).Structural Equation Modeling: Concepts, Issues, and Applications.Thousands Oaks, CA:Sage.
  36. Igbaria M.,Guimaras, T.,Davis, G. B.(1995).Testing the Determinants of Microcomputer Usage via a Structural Equation Model.Journal of Management Information Systems,11(4),87-114.
  37. Igbaria, M.,Parasuraman, S.,Baroudi, J. J.(1996).A Motivational Model of Microcomputer Usage.Journal of Management Information Systems,13(1),127-143.
  38. Igbaria, M.,Zinatelli, N.,Cragg, P.,Lavaye, A. L. M.(1997).Personal Computing Acceptance Factors in Small Firms: A Structure Equation Model.MIS Quarterly,21(3),279-302.
  39. Jackson, C. M.,Chow, S.,Leitch, R. A.(1997).Toward an Understanding of The Behavior ntension to Use an Information System.Decision Sciences,28(2),357-389.
  40. Jap, S. D.,Ganesan, S.(2000).Control Mechanisms and the Relationship Life Cycle Implications for Safeguarding Specific Investments and Developing Commitments.Journal of Marketing Research,37(2),227-245.
  41. Jeff, Kerssen-Griep,Hess, J. A.,April, T. R.(2003).Sustaining the Desire to Learn: Dimensions of Perceived Instructional Facework Related to Student Involvement and Motivation to Learn.Western Journal of Communication,67(4),357-381.
  42. Johnson, R. A.,Hignite, M. A.(2000).Applying the Technology Acceptance Model to the WWW.Academy of Information and Management Sciences Journal,3(2),130-142.
  43. Joreskog, K. G.(1971).Statistical Analysis of Sets of Congeneric Tests.Psychometrica,36(2),109-133.
  44. Kanungo, R. N.(1979).The Concept of Alienation and Involvement Revisited.Psychological Bulletin,86(1),119-138.
  45. Kinman G.,Kinman, R.(2001).The Role of Motivation to Learn in Management Education.Journal of Workplace Learning,13(4),132-144.
  46. Kogut, B.,Zander, U.(1992).Knowledge of the Firm, Combinative Capability, and The Replication of Technology.Organization Science,3(3),383-397.
  47. Larsen, T. J.,Sorebo, A. M.,Sorebo, O.(2009).The Role of Task-Technology Fit as Users' Motivation to Continue Information System Use.Computers in Human Behavior,25(3),778-784.
  48. Larzarsfeld, P.(ed.),Pasanella, A.(ed.),Rosenberg, M.(ed.)(1972).Continuities in the Language of Social Research.New York:Free Press.
  49. Lee, C. C.,Cheng, H. K.,Cheng, H. H.(2007).An Empirical Study of Mobile Commerce in Insurance Industry: Task-technology Fit and Individual Differences.Decision Support Systems,43(1),95-110.
  50. Lin, J. C. C.,Lu, H. P.(2000).Towards an Understanding of the Behavioral Intention to Use a Web site.International Journal of Information Management,20(3),197-208.
  51. Livingstone, R.(ed.),Benton, G.(ed.)(1975).Karl Marx: Early Writings.Harmondsworth:Penguin.
  52. Lucas, H. C.,Spitler, V. K.(1999).Technology Use and Performance: A Field Study of Broker Workstations.Decision Sciences,30(2),291-311.
  53. Luis, L. M.,Franz, W. K.(2004).A Model of Business School Students' Acceptance of a Web-Based Course Management System.Academy of Management Learning and Education,3(1),7-26.
  54. Minch, R. P.,Ray, N. M.(1986).Alienation and Computer Attitude.Proceedings of the Eighth International Conference Information Systems,San Diego, CA:
  55. Moch, M. K.(1980).Job Involvement, Internal Motivation, and Employees' Integration into Network of Work Relationships.Organizational Behavior and Human Performance,25(1),15-31.
  56. Mollick, J. S.(2006).Do Concerns about Errors in Data and Access to Data Affect Students' Feeling of Alienation.Journal of Information Security and Privacy,2(1),29-46.
  57. Ollman, B.(1976).Alienation: Marx's Conception of Man in Capitalist Society.Cambridge University Press.
  58. Pintrich, P. R.,Smith, D. A.,Garcia, T.,Mckeachie, W. J.(1991).A Manual for the Use of the Motivated Strategies for Learning Questionnaire (MSLQ).Ann Arbor:National Center for Research to Improve Postsecondary Teaching and Learning, University of Michigan.
  59. Rogers, E. M.(1983).Diffusion of Innovations.New York:The Free Press.
  60. Ross, P. F.(1974).Innovation Adoption by Organizations.Personnel Psychology,27,21-47.
  61. Shang, R. A.,Chen, Y. C.,Chen, C. M.(2007).Why People Blog? An Empirical Investigations of the Task Technology Fit Model.11th PACIS (Pacific Asia Conference of Information System),New Zealand:
  62. Shang, R. A.,Chen, Y. C.,Shen, Lysander(2005).Extrinsic versus Intrinsic Motivations for Consumers to Shop Online.Information & Management,42(3),401-413.
  63. Shih, H. P.(2004).Extended Technology Acceptance Model of Internet Utilization Behavior.Information & Management,41(6),719-729.
  64. Silverberg, G.(1991).Adoption and Diffusion of Technology as a Collective Evolutionary Process.Technological Forecasting and Social Change,39,67-80.
  65. Taube, V. G.(2004).Connected and Disconnected? On the Impact of Internet Use on Social Connectedness.Computational & Mathematical Organizational Theory,10(3),227-241.
  66. Thompson, R. L.,Higgins, C. A.,Howell, J. M.(1994).Influence of Experience on Personal Computer Utilization: Testing a Conceptual Model.Journal of Management Information Systems,11(1),167-187.
  67. Trevorrow, K.,Moore, S.(1998).The Association between Loneliness, Social Isolation, and Women's Electronic Gaming Machine Gambling.Journal of Gambling Studies,14(3),263-284.
  68. Venkatesh, V.,Davis, F.(2000).A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Studies.Management Science,46(2),186-204.
  69. Vickers, M. H.,Parris, M. A.(2007).Your Job No Longer Exists! From Experiences of Alienation to Expectations of Resilience-A Phenomenological Study.Employee Responsibilities and Rights Journal,19,113-125.
  70. Vijayasarathy, L. R.(2004).Predicting Consumer Intentions to Use On-Line Shopping: The Case for an Augmented Technology Acceptance Model.Information & Management,41,747-762.
  71. Winefield, A. H.,Tiggemann, M.,Winefield, H. R.,Goldney, R. D.(1991).Social Alienation and Employment Status in Young Adults.Journal of Organizational Behavior,12(2),145-154.
  72. Yi, M. Y.,Jackson, J. D.,Park, J. S.,Probst, J. C.(2006).Understanding Information Technology Acceptance by Individual Professionals: Toward an Integrative View.Information & Management,43,350-362.
  73. Zigurs, L.,Buckland, C. K.,Connolly, J. R.,Wilson, E. V.(1999).A Test of Task-Technology Fit Theory for Group Support Systems.Database for Advances in Information Systems,30(3-4),34-50.
  74. 李文雅(2003)。碩士論文(碩士論文)。國立雲林科技大學資訊管理系。
  75. 梁麗珍(2001)。博士論文(博士論文)。彰化師範大學工業教育學系。
  76. 陳禹辰、李昌雄(2000)。技術關連與技術累積對企業採用網際網路的影響。管理學報,17(1),25-42。
  77. 陳禹辰、李昌雄(2001)。網際網路的採用與實施:組織學習觀點的分析。管理學報,18(2),213-230。
  78. 陳純德(2001)。碩士論文(碩士論文)。中原大學資訊管理系。
Times Cited
  1. 林哲瑋(2013)。醫院員工之組織學習能力對知識管理系統接受度之影響。長榮大學醫務管理學系(所)學位論文。2013。1-96。 
  2. 翁肇隆(2013)。資訊系統導入威權組織之人員變革抗拒心理之研究。屏東科技大學資訊管理系所學位論文。2013。1-72。 
  3. 賴亞辰(2015)。行動電子商務應用軟體之使用意向。逢甲大學科技管理碩士學位學程學位論文。2015。1-74。 
  4. 蔡雯琪(2012)。企業員工使用電子書行為意圖之研究。臺灣師範大學科技應用與人力資源發展學系學位論文。2012。1-103。
  5. 林森照(2014)。品質與工作-技術配適對藥品物料聯合訂購網系統使用滿意度之影響。朝陽科技大學企業管理系學位論文。2014。1-82。
  6. 游雅婷(2014)。工作內鑲嵌對工作動機與離職之關聯性:同事與個人跨層次分析。中央大學人力資源管理研究所學位論文。2014。1-60。
  7. 吳佩紜(2016)。探討影響榮民醫療體系從業人員對使用行動醫療服務APP之行為意圖。中正大學資訊管理學系學位論文。2016。1-104。
  8. 鄭耀昆(2016)。疾病診斷資訊系統改善影響因素之實證研究:任務科技適配理論觀點。義守大學醫務管理學系學位論文。2016。1-71。
  9. 彭治豪(2017)。任務科技配適模式探討長照管理資訊系統使用成效之研究。中山醫學大學醫療產業科技管理學系碩士班學位論文。2017。1-84。