Title

Globalization and Internationalization of Taiwan's Small & Medium Enterprises

Translated Titles

台灣中小企業之全球化及國際化探討

DOI

10.30001/JIES.200602.0002

Authors

譚彩鳳(Gracie Tsai-Fong Tan)

Key Words
PublicationName

美容科技學刊

Volume or Term/Year and Month of Publication

3卷1期(2006 / 02 / 01)

Page #

5 - 18

Content Language

英文

English Abstract

Small and Medium Size Enterprises (SMEs) have played a crucial role in Taiwan's economic development However, in late 1980s there have been major changes in the macroeconomic environment in Taiwan. Large numbers of Taiwanese SMEs moved their operations overseas to low-cost production destinations. This paper will examine the process and motivation for internationalization among Taiwan's SMEs. It will analyze the current state of their overseas operations, then levels of internationalization, the business models adopted to develop overseas markets, and the problems encountered in trans-national marketing and management.

Topic Category 醫藥衛生 > 醫藥總論
醫藥衛生 > 基礎醫學
醫藥衛生 > 中醫藥學
醫藥衛生 > 外科
醫藥衛生 > 藥理醫學
社會科學 > 經濟學
社會科學 > 管理學