體育專業人員知識分享行為之研究

A Study of Knowledge Sharing Behavior of Professionals in Physical Education and Sports

劉照金(Chao-Chin Liu) ； 劉一慧(Yi-Hui Liu) ； 馬上閔(Shang-Min Ma)

《運動休閒管理學報》 6卷2期 (2009/12) Pp. 157-175

https://doi.org/10.6214/JSRM.200912_6(2).0011

摘要

在知識經濟的現代社會中，知識管理已成為體育運動經營之核心議題，而知識分享更是其中重要一環，瞭解體育專業人員知識分享意願與行為，成為體育專業人員知識管理成敗關鍵。本研究目的在引用企業界知識管理的成功經驗，探討體育專業人員知識分享的態度、主觀規範與知覺行為控制對知識分享意圖及分享行為之關係及影響效果，進而建構體育專業人員知識分享之行為模式。本研究方法以計畫行為理論為基礎，以台灣地區體育專業人員為對象，以自編的「體育專業人員知識分享行為之調查問卷」為工具，採分層隨機抽樣，共獲得有效問卷666份，所得資料以LISREL(8.72)統計軟體分析，並以線性結構方程式(SEM)驗證本研究之假設及模式，其結果如下：（一）體育專業人員的「知識分享意圖」受到「知覺行為控制」影響最大，其次依序為「知識分享態度」及「主觀規範」，三者均有正向顯著影響；（二）體育專業人員知識分享行為受知覺行為控制與知識分享意圖之正向影響，並以「知識分享意圖」影響較大，其次為「知覺行為控制」；（三）本研究以計畫行為理論為基礎，建構之模式整體適配指標良好，且模式中各潛在變項路徑都存在顯著正相關，顯示此模式可有效解釋體育專業人員的知識分享行為。本研究結論為體育專業人員知識分享行為決定於個人的知識分享意圖、知覺行為控制及知識分享態度，尤其個人之知識分享意圖為主要關鍵，其次為「知覺行為控制」，即體育專業人員若具有較高的分享意願及分享能力，則其知識分享行為表現也會越強。

關鍵字

體育專業人員 ； 計畫行為理論 ； 知識分享 ； 知識管理

並列摘要

Based on the theory of planned behavior, the purpose of this study was to construct a model to predict knowledge sharing behavior among professionals of physical education and sports. Specifically, ”intention to share knowledge” was specified to be influenced by perceived behavioral control, attitudes towards knowledge sharing, and subjective norm concerns, and knowledge sharing behavior was specified to be influenced by intention of knowledge sharing. A self-developed ”questionnaires of knowledge sharing behavior among professionals in physical education and sports” was adopted as the research tool. Based on stratified random sampling, 666 valid questionnaires were collected from professionals of physical education and sports in Taiwan. The data was analyzed by structural equation modeling with LISREL (8.72). The results of this study include the following: 1) ”Perceived behavioral control” is the best predictor of ”intention to share knowledge”. In addition, ”attitudes towards knowledge sharing” and ”subjective norm concerns” also have significant positive impacts on the intention. 2) ”Intention to share knowledge” was most influential in ”knowledge sharing behavior”. ”Perceived behavioral control” was also positively associated with the behavior. 3) Based on theory of planned behavior, the model fitted the data well with all the interrelationships positive. The modified model of this research can well explain elementary school teachers' knowledge sharing behavior. The conclusion of this study was that knowledge sharing behavior of professional personnel of physical education and sports is influenced by knowledge sharing intention, perceived behavioral control and attitudes towards knowledge sharing. Comparatively speaking, the intention was the most critical factor, and behavioral control is the next. That is, professional personnel who have more willingness and better capability share knowledge more intensive.

並列關鍵字

professionals in physical education and sports ； theory of planned behavior ； knowledge sharing ； knowledge management

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