Regardless of the causes, when an organization meets a crisis, the most crucial and immediate problem is how to response to the development of events and its communication internally and with the outside world. However, its appropriate strategy and application are largely dependent on the situation.In this article, the key points that an organization should address seriously in facing a crisis are studied. This includes how to be in control of the situation within the shortest time in the advent of the crisis, to direct its development and to communicate internally and externally according to the plan of the organization.