臺灣國內運動賽會效益評估回顧性研究

A Retrospective Study on Evaluation of Taiwan Sports Games about Journal and Thesis

張智涵(Chih-Han Chang) ； 戴遐齡(Hsia-Ling Tai)

《臺大體育學報》 36輯 (2019/03) Pp. 1-13

https://doi.org/10.6569/NTUJPE.201903_(36).0001

摘要

緒論：本研究針對2001至2015年間，臺灣學術界之期刊文章與學位論文之主題分析、出版年度分析、研究方法、研究賽會性質與調查對象為主軸，瞭解我國運動學術界對於運動賽會效益研究的發展趨勢。方法：本研究以內容分析法，採用EXCELL編碼，將期刊文章與學位論文以數據化方式做分類。結果：期刊共計57篇，以探討經營管理類27篇為主，在效益類別上以經濟效益22次為主要方向，研究方法以文獻回顧法35篇為主，賽會性質以國際大型賽會21次為主，調查對象以文獻內容34篇為主。在論文方面共計59篇，以消費者行為類30篇為主，在效益類別上以贊助效益24次為主要方向，研究方法以問卷調查法41篇為主，賽會性質以國際大型賽會12次為主，調查對象以賽會觀眾24篇為主。結論：學術圈在15年間對於運動賽會效益的期刊文章與學位論文數已有不少篇幅以及重視程度。學術界透過有系統性的歸類與數據化的呈現，獲得科學上的實證，提供相關數據與研究成果給官方做討論，並對未來學術研究上做好歸類與議題探討的空間。

關鍵字

體育研究趨勢 ； 內容分析

並列摘要

Introduction: The purpose of this study was to explore the characteristics of the literature on benefit of sport event studies in Taiwan. This study was focused on the content analysis, publication year, research methods, sport event and subjects under investigation in periodicals and dissertations of sports academic in Taiwan from 2001 to 2015, this study would understand the development of sports academic trend in the benefits of sport event in Taiwan. Methods: In this study, we used content analysis method to classify data by means of dataization and research contents, the research was divided into four main subjects, thematic analysis, publishing annual analysis, research methods, research objects. Results: There were total 57 journals articles and 59 master's degree papers. There were total of 57 journals, which were 27 journals in management, economic benefits were draw in 22 times, research methods were used in literature review 35 times, 21 times in international games ,and investigate subject were 34 times in articles itself. On the other hand, there were total of 59 articles in the master's degree papers, which were mainly discussed in consumer behavior 30 papers, research methods were used in sponsor benefits 24 times, research methods were used in questionnaires 41 times, 12 times in international games, and investigate subject were 24 times in audience. Conclusion: This study may help sport academic in sport games research go further more and have a whole review both in journal and thesis degree. It could be seen the number of academic journals and dissertations in the past 15 years that may have benefited the sports games and pay more attention on it. Through systematical categorization and dataization, academics get scientific evidence, provide relevant data and research results to the government for discussion, and make room for classification and discussion on future sport academic research.

並列關鍵字

sports research trends ； content analysis

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