耳機使用之情感探討－以上下課搭乘捷運時為例

在情感消費的觀點下，消費者因著情感層面的需要而引發消費動機，透過購買商品或服務獲得情感的滿足。而音樂是人類心靈的語言，本質在於引導與抒發內心情緒並獲得情感的共鳴。本研究奠基於此觀點，探討學生在搭乘捷運時聆聽音樂的動機與情感需求，融合正負向情緒量表，並參考情感消費動機的四項構面，設計量化問卷，進行便利性抽樣調查。在受訪的32位學生中，約七成左右的學生總是或者經常在搭乘捷運上、下課的途中聆聽音樂。學生們在上、下課時的情緒感受多為正向情緒。而聆聽音樂的動機中，以搭乘捷運上課時能「帶來情感的安慰與釋放」最為常見；搭乘捷運下課時能「幫助內在情緒的抒發」最為常見。學生搭乘捷運上、下課時的正向情緒與其聆聽音樂的動機與情感需要有顯著的關聯性，當情緒越趨向正向時，引發這些聆聽音樂的動機與情感需求便愈加明顯。學生正向情緒越高，其聆聽音樂動機中，「建立連結」的情感需求越加強烈。因此說明學生族群在捷運上聆聽音樂的動機中，心情越好時，越希望能透過聆聽音樂的舉動增加人際之間的互動。以聆聽音樂的動機構面來分析，選擇耳罩式耳機的學生相較於選擇耳道式耳機的學生在聆聽音樂的動機與情感需求構面中具有較高「建立連結」的情感需求。耳機外觀型態較明顯的耳罩式耳機相較於耳道式耳機在「建立連結」的聽音樂動機下，明顯地更能幫助學生透過聆聽音樂的舉動來增進人際關係間的互動。本研究所獲得學生族群在上下課搭乘捷運時，聆聽音樂的情感面資訊，期望未來將其轉化為耳機產品的情感設計方針，以觸發情感需求的滿足與轉化。

關鍵字

情感消費；情感設計；聆聽音樂；耳機設計

並列摘要

From the emotional consumption theory, we know that the affective needs arouse the consumers' consumption, which brings them satisfaction through purchase of goods or services. Music is the language of the human soul. Its essence is to guide and express peoples' emotion and sympathy. This study tries to understand the emotional states of the students and their motivation of listening to music during their transportation time in the MRT trains. We made a survey by the convenience sampling questionnaire method based on the positive and negative affect scale and four factors of emotional consumption. Within the 32 student groups visited, 70% of the students always and often listen to the music in the MRT trains during the transportation time. They are usually in the positive emotional state. On the way to school, the most common motivation of listening to the music is that music can bring them the conformation and relaxation. As for on the way of leaving school, the most common motivation of listening to the music is that music can help them to express their inner feelings. There is a significant relevance between the positive emotion and the music-listening motivation of students when they are in the transportation time by MRT. Higher the positive emotion, the more obvious needs of music-listening are aroused. This study shows that, higher the positive emotion of the students, stronger the motivation of promoting connection by music-listening are aroused. It means that, when the students have a good mood, they will want to enhance the connection with people through listening to the music more than usual. The analysis also shows that, there are higher intention of creating connection with people among the students choosing the headphone than those choosing the earphone. We also presume that, it may bring more help to the students if they listen to the music in the MRT trains wearing headphone than using earphone, for self-expressing and connecting with people. In this study, we realized the needs and emotional context of the students when they are taking MRT. Furthermore, we will plan to apply the results into the emotional design of the earphone for fulfilling the affective satisfaction and transformation.

並列關鍵字

emotional consumption ； emotional design ； listen to the music ； earphone design

國際替代計量

耳機使用之情感探討－以上下課搭乘捷運時為例

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