Literature Review of Online Product Community User Behavior and Contributions

Jinxia Pan ； Anqi Xu

《International Journal of Social Science and Education Research》 3卷4期 (2020/04) Pp. 1-8

https://doi.org/10.6918/IJOSSER.202004_3(4).0001

摘要

As a new online business model, the online product community has been widely used by many enterprises. The purpose is to obtain valuable information from the community or directly sell products to users through the community, thereby increasing business performance. This article summarizes the literature from three aspects of online product community user participation motivation, participation behavior, and user contribution, and summarizes the contradictions and shortcomings from previous research. hope to provide some research directions for future scholars.

關鍵字

Participation motivation ； participation behavior ； user contribution

參考文獻

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