新產品導入量產敏捷度之關鍵因素分析

An Analysis of the Critical Agility Factor in Launching a New Product to Mass Production

洪雲霖(Yun-Lin Hong)

指導教授 ： 張洝源

國立虎尾科技大學/管理學院/工業工程與管理研究所/碩士(2010年)

摘要

隨者新興國家的崛起，全球化的經濟競爭日益激烈，台灣因為原物料欠缺與薪資結構上升等問題，所面臨的挑戰更加嚴峻，為尋求新的競爭優勢，台灣勢必要找出新的方向。相對於其他國家，我國具有「知識密集型產業」發展優勢，國內科學與技術潛力正快速成長，並扮演起主導台灣經濟轉型關鍵角色。甲地研發、乙地生產已成為企業間的營運常態。要在全球化的競爭保持優勢，需要維持高水準的彈性和回應性，企業必須建立以時間為基礎的競爭力–快速回應，正是本研究討論的主題。
本論文之研究內容分為三大部分，第一部分參考歷年文獻並使用專家問卷法篩選出新產品導入量產敏捷度準則；第二部分使用詮釋結構模型找出敏捷度準則之階層關係與相依關係；第三部分則是根據詮釋結構模型之相依關係建構分析網路程序模型，並求取新產品導入量產敏捷度準則的權重。
根據ISM與ANP分析結果，14項敏捷準則共分三階層，底層、中間層與最上層，此三層分數最高之準則分別為，製程彈性、問題解決能力與產品良率。本研究認為，雖然問題解決能力與產品良率，分占準則整體權重二、三名，但因階層不高，易被其他準則影響，所以僅在該階層或較高階層有問題時優先考慮，而底層則有模組化程度、生產彈性與製程彈性三項準則，且分別占準則權重五、四、一名，分數相當高。因此，本研究建議，當需改善整體新產品導入量產關鍵因素敏捷度時，應先從此三項準則著手，其中製程彈性分數明顯高於其他準則，應為優先改善準則。

關鍵字

敏捷度 ； 新產品 ； 詮釋結構模式 ； 分析網路程序法

並列摘要

With the rise of newly-burgeoning countries, globalized economy has become more competitive, while problems in short of natural resources as well as salary structure in Taiwan have gradually emerged, and the challenges it will confront are turning more critical. In order to seek for novel competitive edge, it is most important that Taiwan must have sought a new approach for itself. In contrast to other countries, we are reputed with the development advantage of knowledge-intensive industry for domestic scientific and technological potential is fast on the growth, and well playing the crucial role that dominates the economic transformation of Taiwan. For now, it has already become a regular norm that research is conducted in locality A and manufacturing in locality B. And it is necessary to maintain high-level of flexibility and responsiveness if it is to keep globalized competitive edge, and it should also build up competitiveness – fast response upon time (Youssef, 1992), which is reckoned as to be the theme of this study. 。

The research content of this study would be found into three parts, and the first part is of the reference to previous literatures using expert questionnaire, screening out new products to bring in agility criterion as An Analysis of the Critical Agility Factor in Launching a New Product to Mass Production for mass production. For the second part, it would resort to Interpretive Structural Modeling(ISM) to find out the hierarchical and reliant relationship for agility criteria; for the third part, it would base on mutually reliant relationship from ISM model to analyze Analytic Network Process (ANP), and obtain the weight of new product to bring in agility criteria for mass production.

Based on ISM and ANP analyzed results, 14 items of agility criteria can be found into three tiers, the bottom tier, middle tier, and highest tier, and criteria of the highest score in these three tiers are respectively as process flexibility, problem solving capability, and production yield. As is well considered in this study, though problem solving capability and production yield occupy number 2 and 3 in ranking position among the entire weight they can be easily affected as their hierarchy is not very high. Therefore, they will only be considered when they there is problem at that tier or higher tier. As for the bottom tier, it is found with extent of module, while production flexibility and process flexibility and the next criteria have occupied No. 5, 4, and 1 in ranking position, with rather high score. Therefore, this study has suggested that when it is necessary to improve the key factor as agility when entire products are to introduce mass production, it is necessary that efforts should be first made on these three criteria. Among them, the score of process flexibility is prominently higher than other criteria, and should be prioritized as criteria for improvement.

並列關鍵字

Agility ； New Product ； Interpretive Structural Modeling ； Analytic Network Process

參考文獻

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